Godrej Gets a New Look: A Fresh Brand Identity

Godrej Enterprises Group (GEG) has unveiled a refreshed brand identity that reflects its commitment to innovation and sustainability. The new look features a bold purple color and a modernized version of the iconic Godrej logo.

The refreshed brand identity is part of GEG's broader strategy to unlock new worlds for its customers and stakeholders. The company aims to deliver innovative solutions that positively impact people's lives and contribute to a sustainable future.

Jamshyd Godrej, Chairman and Managing Director of GEG, emphasized the importance of staying relevant to India's evolving needs. He stated that the new brand identity reflects the company's commitment to reinvention and customer-centricity.

Nyrika Holkar, Executive Director of GEG, highlighted the significance of the new brand identity in driving innovation and differentiation. She explained that the purple color symbolizes dynamism and confidence, while the modernized logo pays homage to the company's rich heritage.

To further reinforce its brand message, GEG has launched a new brand film that celebrates the spirit of curiosity and innovation. The film showcases the company's journey from its humble beginnings to its current position as a leading conglomerate.