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      Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

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      Best Friends, Breakups, and Bad Decisions: Prime Video’s Don’t Be Shy Promises a Messy, Funny, and Heartfelt Young Adult Rom-Com, Premiering September 25

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      Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

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      Bacardi Taps Into Evolving Consumer Tastes with New BREEZER Launch in India

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      Shah Rukh Khan Partners with Vodafone Idea to Tease Major Brand Transformation

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      FIFA World Cup Broadcast Deals Remain Uncertain In India and China

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      FIFA Rejects $20 Million JioStar Bid for 2026 World Cup Broadcast Rights in India

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      Kolkata Knight Riders and Amul Protein Bring Back “Train Like a Knight” for IPL 2026

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      Renvion Begins Integrated Waste Collection Operations Across South Delhi, Deploying Large-Scale Electric Primary and Secondary Collection Fleet

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      SW Network Partners with LAVA to Take Indian Smartphone Global

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      Vijay Deverakonda Turns Beauty Entrepreneur With 'Unhype', A Functional Skincare Brand For Young India

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      Best Friends, Breakups, and Bad Decisions: Prime Video’s Don’t Be Shy Promises a Messy, Funny, and Heartfelt Young Adult Rom-Com, Premiering September 25

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      Binge While You Shop: Flipkart Launches 'Drama' Section inside Main App

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      Haier India Secures Associate Sponsor Role for Bigg Boss Hindi Season 20

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      Reliance Consumer Enters Ice Cream Market with Launch of ‘Bombay Creamery’

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      Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

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      How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

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      Nike and Adidas Take Contrasting Creative Routes Ahead of FIFA World Cup 2026

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      Emerging AI Jobs That Didn’t Exist a Few Years Ago

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      Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

      Maggi Case Study: How Nestlé Built India's Most...

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      How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

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      Amul Case Study: Business Model, Marketing Strategy and Success Story

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      Delivery Costs In Asia Pacific Rise 19% Amid Middle East Conflict: FarEye Report

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  • Campaigns
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      DS Group’s Pulse Candy Celebrates Ganesh Mahotsav with ‘Desh Ki Pulse Se Bana Ganpati Tyohar’ Through ‘Pulse Se Arpan, Bappa Ko Samarpan’

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      World Gold Council Celebrates New Traditions and Millennial Ties in ‘The Moment is Gold’ Diwali Campaign

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      Ai+ Smartphone Takes Over Rajouri Garden Metro Station in Landmark Delhi Metro Association

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      Beyond Habit: How Swiggy Instamart’s New Campaign Encourages Smarter Snack Choices

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  • Technology
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      Pocket Entertainment Surpasses $500M ARR as AI Reshapes How Entertainment Is Created and Scaled

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      Instagram Refreshes Its Wordmark Logo After 10 Years

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      Meta Removes 756,000 Under-16 Accounts in Australia Amid Age-Ban Enforcement

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      Facebook Launches Standalone AI-Powered Creator Studio App

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  • Business
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      Ranveer Singh Steps In as the New Brand Voice for BMW India

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      Slikk gets a new avatar, bringing a bolder fashion identity to its 60-minute fashion shopping experience

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      Avvatar Takes on Snacking: Parag Milk Foods Launches 10g Protein Popped Chips

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      Hyundai Motor India Signs World No. 1 Para Archer Sheetal Devi as Brand Ambassador

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      Ranveer Singh Steps In as the New Brand Voice for BMW India

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      Hyundai Motor India Signs World No. 1 Para Archer Sheetal Devi as Brand Ambassador

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      Saif Ali Khan Appointed as Brand Ambassador for Magnum by Safari

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      Vijay Sales Appoints Rahul Dravid as Brand Ambassador to Drive Retail Expansion

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      Slikk gets a new avatar, bringing a bolder fashion identity to its 60-minute fashion shopping experience

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      Vault by Virat Kohli Expands in Haryana with the Launch of its New Club in Panipat

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  • PR
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  1. Home
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Industry
For the IPL, Star Sports has partnered with Airtel Digital TV and Tata Play.

For the IPL, Star Sports has partnered with Airtel Digital...

Sumit Rawat Apr 5, 2023 0 304

Industry
For the IPL, Star Sports has partnered with Airtel Digital TV and Tata Play.

For the IPL, Star Sports has partnered with Airtel Digital...

Sumit Rawat Apr 5, 2023 0 304

Inside Edge
Together, NBF and NBDA decide to boycott the DD Free Dish auctions.

Together, NBF and NBDA decide to boycott the DD Free Dish...

Sumit Rawat Mar 15, 2023 0 155

Inside Edge
Together, NBF and NBDA decide to boycott the DD Free Dish auctions.

Together, NBF and NBDA decide to boycott the DD Free Dish...

Sumit Rawat Mar 15, 2023 0 155

Inside Edge
Governance Now hosts a panel discussion about modern advertising practices.

Governance Now hosts a panel discussion about modern advertising...

Sumit Rawat Mar 1, 2023 0 257

Inside Edge
Governance Now hosts a panel discussion about modern advertising practices.

Governance Now hosts a panel discussion about modern advertising...

Sumit Rawat Mar 1, 2023 0 257

Analysis
For fiscal years 21-22, the television sector had a 25% increase in ad income.

For fiscal years 21-22, the television sector had a 25%...

Sumit Rawat Feb 24, 2023 0 241

Analysis
For fiscal years 21-22, the television sector had a 25% increase in ad income.

For fiscal years 21-22, the television sector had a 25%...

Sumit Rawat Feb 24, 2023 0 241

Inside Edge
Despite winning slots, Sony Pal and Colors Rishtey will not return to Free Dish.

Despite winning slots, Sony Pal and Colors Rishtey will...

admin Dec 15, 2022 0 168

DD Free Dish stated in November that the channels would be available on the platform...

Inside Edge
Public service broadcasting should be voluntary: Broadcasters

Public service broadcasting should be voluntary: Broadcasters

admin Dec 7, 2022 0 176

The IBDF has written to the government requesting that it either remove the restriction...

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Total Vote: 9

Too long
44.4 %
Uninteresting content
33.3 %
Annoying voiceovers
22.2 %

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What do you think defines a great ad today?

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What do you think defines a great ad today?

Total Vote: 9

Emotional storytelling
11.1 %
Bold humor
77.8 %
Visual creativity
0 %
Viral potential
11.1 %

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