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      How Lay’s Is Reinventing a 100-Year-Old Brand by Returning to Its Roots

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      Emerging AI Jobs That Didn’t Exist a Few Years Ago

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      Maggi Case Study: How Nestlé Built India's Most Loved Instant Noodle Brand

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  • Campaigns
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  • Technology
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  • Business
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  • PR
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  1. Home
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Tag: TV Advertising India

Industry
For the IPL, Star Sports has partnered with Airtel Digital TV and Tata Play.

For the IPL, Star Sports has partnered with Airtel Digital...

Sumit Rawat Apr 5, 2023 0 292

Inside Edge
Together, NBF and NBDA decide to boycott the DD Free Dish auctions.

Together, NBF and NBDA decide to boycott the DD Free Dish...

Sumit Rawat Mar 15, 2023 0 149

Inside Edge
Governance Now hosts a panel discussion about modern advertising practices.

Governance Now hosts a panel discussion about modern advertising...

Sumit Rawat Mar 1, 2023 0 242

Analysis
For fiscal years 21-22, the television sector had a 25% increase in ad income.

For fiscal years 21-22, the television sector had a 25%...

Sumit Rawat Feb 24, 2023 0 235

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33.3 %
Annoying voiceovers
22.2 %

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What do you think defines a great ad today?

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Emotional storytelling
11.1 %
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77.8 %
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Viral potential
11.1 %

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  • Fevicol Maker Pidilite’s Q1 Profit Jumps 52% to ₹830 Crore
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  • Zomato celebrates 16th birthday with comedic roast show
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