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Campaigns
Tata Play Celebrates World TV Day: A Unifying Force

Tata Play Celebrates World TV Day: A Unifying Force

Deepanjali Nov 21, 2024 0 32

Tata Play's World TV Day campaign celebrates the unifying power of television. Discover...

Industry
Tata Play promotes mobile app content with three new ad films

Tata Play promotes mobile app content with three new ad...

Sumit Rawat Jul 2, 2024 0 63

The app allows users to watch live TV, access on-demand content, manage accounts,...

Business Spotlight
Tata Group Acquires Disney's $1 Billion Stake in Tata Play

Tata Group Acquires Disney's $1 Billion Stake in Tata Play

Sumit Rawat May 23, 2024 0 58

Tata Group buys Disney's 30% stake in Tata Play for $1 billion, gaining full ownership...

Industry
Tata Play rolls out personalized ads for traditional linear TV

Tata Play rolls out personalized ads for traditional linear...

Sumit Rawat Dec 11, 2023 0 55

Advertisers segment TV audiences, serving distinct ads to households, tailoring...

Industry
For the IPL, Star Sports has partnered with Airtel Digital TV and Tata Play.

For the IPL, Star Sports has partnered with Airtel Digital...

Sumit Rawat Apr 5, 2023 0 55