Tag: Tata Play

Industry
Tata Play promotes mobile app content with three new ad films

Tata Play promotes mobile app content with three new ad...

The app allows users to watch live TV, access on-demand content, manage accounts,...

Business Spotlight
Tata Group Acquires Disney's $1 Billion Stake in Tata Play

Tata Group Acquires Disney's $1 Billion Stake in Tata Play

Tata Group buys Disney's 30% stake in Tata Play for $1 billion, gaining full ownership...

Industry
Tata Play rolls out personalized ads for traditional linear TV

Tata Play rolls out personalized ads for traditional linear...

Advertisers segment TV audiences, serving distinct ads to households, tailoring...