Elevate Meals with Borosil Glass Lunch Boxes | Latest Spot

The campaign centers on how Borosil lunch boxes can change indeed the least difficult dinners into something special.

Sep 13, 2024 - 08:23

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Elevate Meals with Borosil Glass Lunch Boxes | Latest Spot

Borosil glass lunch boxes, known for their smooth plan and capacity to keep nourishment new, have propelled a campaign in collaboration with Sideways. The campaign centers on how Borosil lunch boxes can change indeed the least difficult dinners into something special.

The advertisement amusingly contrasts the encounter of two office representatives who bring the same dish—Karela Sabzi—for lunch. Whereas one worker employments a customary plastic holder, the other packs his dinner in a Borosil glass lunch box. Their boss responds with nauseate when seeing the Karela in the plastic box but is filled with energy and eagerness when seeing the same dish in the Borosil lunch box. The message is clear: Lunch fair feels superior when served in a Borosil glass lunch box.The advertisement successfully communicates how Borosil’s dish sets raises the introduction and request of nourishment, making indeed ordinary suppers more enjoyable.

Barnali Shankar, AVP- showcasing, Borosil, said, “At Borosil, we accept that each dinner can be extraordinary, whether it’s a basic sandwich or a domestic cooked devour. With our glass lunch boxes, we point to lift that involvement- keeping nourishment new, scrumptious and prepared to appreciate anyplace. This campaign with Sideways really captures the pith of how the easiest dinners turn into extraordinary minutes with Borosil.”

Abhijit Avasthi, originator, Sideways, included, "Nourishment is not fair almost taste, but almost introduction and involvement. We needed to appear in a perky way how Borosil Glass Lunch Boxes can lift indeed the most conventional dishes. It’s not fair a lunch box, it’s a way to make your nourishment see and feel better."