Swap bread, keep habits – Kunal Vijaykar's Health Factory message

The Health Factory has unveiled its latest initiative, the #TuJaantaNaiMeraBreadwalaKaunHai campaign, aimed at transforming the way consumers view healthy eating. This campaign, fronted by actor and food enthusiast Kunal Vijaykar, seeks to highlight the delicious aspect of health, promoting a range of zero maida and protein-rich breads to allow individuals to savor their favorite meals guilt-free.

Kunal Vijaykar, renowned for his culinary passion and the popular YouTube channel "Khane Main Kya Hai," serves as the ideal ambassador for the campaign. Teaming up with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter, capturing the essence of #TuJaantaNaiMeraBreadwalaKaunHai.

Vinay Maheshwari, CEO & Founder of The Health Factory, expressed, "At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is more than just a campaign; it's a movement demonstrating that health and flavor can harmoniously coexist."

To enhance the campaign's impact, The Health Factory enlisted TV actors Tanvi Thakkar and Aditya Kapadiya. Through entertaining videos, the duo illustrates how The Health Factory's healthy breads seamlessly fit into a couple's daily routine, making health-conscious choices both enjoyable and entertaining.

Adding a regional touch, collaborations with RJ Guju from Radio Mirchi Kannada and the dynamic Marathi comedy couple, Aniket and Madhuri Patil, showcase the brand's commitment to inclusivity. #TuJaantaNaiMeraBreadwalaKaunHai integrates zero maida and protein breads into daily life, championing health without sacrificing enjoyment through a fun and quirky approach. With a stellar cast of campaign ambassadors, The Health Factory sparks a movement towards a more balanced and flavorful lifestyle.