Titan Raga’s ‘Beautiful Together’ Campaign Featuring Alia Bhatt

Titan Raga has launched its latest campaign, ‘Beautiful Together’, featuring the dynamic Alia Bhatt. This TVC beautifully represents the enduring bond of sisterhood.

The campaign highlights the evolving role of beauty, shifting from fostering competition among women to becoming a shared experience that promotes discreet yet significant support. Women today create connections over beauty hacks, extend support, and collaborate to break barriers across various domains, making sisterhood a thriving reality.

With a light-hearted and buoyant tone, Alia Bhatt is seen interacting with women around her. Whether complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, or supporting another facing a fashion mishap at a social event, the campaign exudes warmth and emphasizes the value of female bonds. The voiceover encapsulates the core thought with “Humaari khubsurati mein ek dusre ka haath hai,” highlighting beauty as a catalyst for camaraderie, comfort, and community among women.

The campaign celebrates all the remarkable women who enable, support, and cheer each other on, toasting to the spirit of sisterhood because we are 'Beautiful Together'.

Aparna Ravi, Marketing Head of Titan Watches, said, “Raga as a brand has consistently driven deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives."

"Titan Raga has always led conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity, pillars of all our Raga campaigns. Today, femininity is evolving from individual choices to a collective celebration. Women find fulfillment and joy in celebrating each other, not just for big wins but also for the little things that might go unnoticed. This beautiful spirit of sisterhood is captured in our new campaign, showcasing how even the tiniest moments become uplifting when women come together. We've chosen highly relatable instances, such as lending a helping hand with wardrobe choices or paying compliments in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her close-knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she embodies made her the ideal advocate for this heartwarming message," stated Tithi Ghosh, President and Head of Office, Ogilvy South.