Muthoot Pappachan Group Appoints Shah Rukh Khan Brand Ambassador
Shah Rukh Khan joins Muthoot Pappachan Group as brand ambassador, promoting their financial services across multiple channels to enhance accessibility and inspire dreams.
Sumit Rawat
Muthoot Pappachan Group Appoints Shah Rukh Khan Brand Ambassador
Shah Rukh Khan has been announced as the brand ambassador for Muthoot Pappachan Group (MPG), a 137-year-old business conglomerate in India, popularly known as Muthoot Blue. MPG is a promoter of leading Non-Banking Financial Companies (NBFCs) including Muthoot FinCorp Limited, Muthoot Microfin Limited, Muthoot Capital Services Limited, and Muthoot Housing Finance Company Limited.
Thomas John Muthoot, Chairman of Muthoot Pappachan Group, expressed his enthusiasm about Shah Rukh Khan joining their team. "It's a significant milestone for us," he said. "Shah Rukh doesn't just bring his star power—he also embodies the humility and self-made success that align with our core values."
He continued, "Shah Rukh Khan’s journey mirrors our commitment to making services accessible at various touchpoints across our companies, reinforcing our mission to empower the common man across the nation. His life story perfectly illustrates the power of dreaming big and realizing those dreams."
Shaji Varghese, CEO of Muthoot FinCorp Limited, echoed these sentiments, stating, “Shah Rukh Khan represents more than just fame; he embodies humility and self-made triumph. He connects with our target audience as an ordinary individual who dreamed big and turned his dreams into reality.”
As the group's brand ambassador, Shah Rukh Khan will appear in MPG’s campaigns across multiple channels, promoting their services. These campaigns aim to showcase a range of financial products and services, echoing the group’s commitment to revolutionizing access and streamlining convenience for all.
Shah Rukh Khan shared his excitement, saying, “Joining the esteemed Muthoot Pappachan Group as their brand ambassador is an exciting step. With a century-long legacy, MPG has immensely contributed to India's financial landscape. I look forward to inspiring individuals across the country to dream big as MPG turns those dreams into reality, with their easily accessible bouquet of products."
