Campa Cricket: The Ultimate Refreshment for Passionate Indian Fans

Cricket unites us Indians like no other festival or religion. More than just a sport, it’s a cultural phenomenon that embodies unity, shared passions, and celebration.

The game's immense popularity, the charisma of our players, and the boundless enthusiasm of our fans create an experience that resonates deeply across the nation.

In this spirit, The House of Campa has launched a campaign to introduce 'Campa Cricket' – a new beverage.

“Campa Cricket is a lemon-flavored fizzy drink infused with electrolytes, perfectly balancing taste and functionality to rehydrate and revitalize you. This unique beverage aims to strengthen the bond with India's greatest passion – Cricket. Campa Cricket is the 'Drink of Indian Fans,' serving as the ultimate refresher and hydrator as they cheer passionately for their teams. Not only does it ‘Refresh the Josh’ of tired fans, but it also motivates players to elevate their performance on the field,” stated a press release.

The campaign film has been conceptualized by McCann.

Commenting on the campaign, Sambit Mohanty, Creative Head - McCann South & Joint Creative Head McCann Gurgaon, said, “The launch of Campa Cricket was a real challenge as it is a beverage that’s truly incomparable. Infused with lemony electrolytes to rejuvenate tired cricket fans, it introduces a whole new category.

“That’s how our campaign idea ‘Refresh The Josh’ was born. It comes from a simple insight that the energy of the fans impacts the energy of the players… and how Campa Cricket comes to the rescue of both!” he added.