Bata India Appoints Jasleen Kaur G as Head of Marketing
Bata India Limited has appointed Jasleen Kaur G as its new Head of Marketing. Bringing rich experience from Reliance Brands and Benetton Group, Kaur is set to scale Bata's brand presence.
Sandhya
Leadership Elevation at Bata India
Footwear major Bata India Limited has officially announced the elevation of Jasleen Kaur G as its new Head of Marketing. The announcement was formally shared via a LinkedIn update, marking a strategic internal movement within the brand’s leadership team.
Kaur, who joined Bata India in 2024, previously served as the Head – Category Marketing & PR. In her upgraded mandate, she will lead the company’s overarching marketing strategies, omni-channel brand initiatives, and category growth across the Indian market.
A Stellar Track Record in Retail and Fashion Marketing
Jasleen Kaur G brings a wealth of expertise across fashion, luxury retail, consumer electronics, and publishing to her new role at Bata.
Prior to joining Bata India, Kaur served as Assistant Vice President – Marketing at Reliance Brands Limited, where she drove strategic marketing for high-profile international portfolios, including Hugo Boss, Mothercare, and Hamleys.
She spent over seven years at Benetton Group, where she played a pivotal role in brand building, campaign management, and consumer engagement initiatives.
Her career foundational years include key operational and marketing roles at Canon India and India Infrastructure Publishing Private Limited.
Strategic Vision for Bata’s Next Phase
Kaur’s elevation comes at a time when traditional retail giants are aggressively modernizing their brand image to resonate with digital-first Gen Z and millennial consumers. Leveraging her extensive background in managing premium global brands and core fashion retail, her leadership is expected to strengthen Bata India's category narrative, digital footprint, and market positioning.
