Odisha’s Art Shines on Paint Cans: Asian Paints’ Special Tribute

Asian Paints, India’s leading paint company, has launched a new limited-edition pack in its Royale Glitz luxury emulsion range, and it’s more than just a fresh look for your walls. The “Royale Glitz – Tribute to Odisha” edition is a heartfelt celebration of Odisha’s vibrant culture, artistry, and natural beauty, bringing regional pride right into people’s homes.

A Canvas of Odisha’s Heritage

This special edition pack stands out with its unique design, inspired by Odisha’s rich cultural heritage. The packaging features stunning motifs and elements that pay homage to the state’s legacy:

• Ghumura Dance: Known for its energetic moves and traditional costumes, the Ghumura dance is a symbol of Odisha’s folk culture, now beautifully illustrated on the pack.
• Ancient Temples: Odisha is famous for its centuries-old temples, like the Sun Temple at Konark and the Jagannath Temple in Puri. These architectural marvels are reflected in the design, connecting the product to the state’s spiritual roots.
• Olive Ridley Turtles: The endangered Olive Ridley turtles, which nest along Odisha’s coastline, are also featured, highlighting the state’s ecological treasures.

By weaving these elements into the packaging, Asian Paints has turned a simple paint can into a piece of art that tells Odisha’s story.

Why Odisha?

Asian Paints chose Odisha for this tribute because of its unique blend of tradition, artistry, and a growing interest in modern design. According to Amit Syngle, MD and CEO of Asian Paints, “Every state is not just a market, but a living story. Our Royale Glitz ‘Tribute to Odisha’ edition is more than packaging—it’s a celebration of Odisha’s enduring artistry, spiritual energy, and cultural depth”. The company aims to connect with local consumers by honoring their roots and reflecting their pride in their homes.

Beyond Looks: The Quality of Royale Glitz

The Royale Glitz range is already known for its premium features:

• Ultra Sheen Finish: Gives walls a luxurious, shiny look.
• Anti-Crack Performance: Ensures long-lasting beauty, even in challenging weather.
• Stain Repellency: Keeps walls looking fresh and clean for longer.

Now, with the Odisha tribute pack, homeowners can enjoy both top-notch performance and a meaningful design that celebrates their culture.

Launch Campaign: Music, Art, and Local Pride

To support the launch, Asian Paints has rolled out a special campaign film. The video features a soulful Odia song, composed by Geet Vani and sung by Barnali Hota, that captures the spirit of Odisha. The visuals highlight the motifs on the pack and showcase the state’s traditional dances, temples, and wildlife, making the campaign a true feast for the senses.

The limited-edition pack will be available across key markets in Odisha, with a focused outreach campaign to connect with local consumers.

Bringing Culture into Homes

Asian Paints’ move is part of a growing trend among brands to localize products and celebrate India’s diverse heritage. By focusing on regional stories, companies are building deeper connections with customers, making products feel more personal and meaningful.

For Odisha’s residents, the new Royale Glitz pack is more than just paint—it’s a piece of their identity, proudly displayed in their homes.

How to Get the Odisha Edition

The “Royale Glitz – Tribute to Odisha” pack is available for a limited time in major markets across Odisha. Homeowners can visit local Asian Paints dealers or use the company’s online store locator to find the nearest outlet.