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Industry
TVS Jupiter’s New Campaign: More Than Just a Scooter

TVS Jupiter’s New Campaign: More Than Just a Scooter

Deepanjali Nov 12, 2024 0 28

TVS Motor Company's new TVS Jupiter, with its 29 new features, is taking the market...

Industry
IKEA India Adds a Filmy Twist to Furniture in New OOH Campaign

IKEA India Adds a Filmy Twist to Furniture in New OOH Campaign

Deepanjali Nov 7, 2024 0 26

IKEA India's fun OOH campaign that pairs furniture with iconic Bollywood and regional...

Inside Edge
Meta launches Verified Subscription Plans for Businesses across its platforms

Meta launches Verified Subscription Plans for Businesses...

Sumit Rawat Jul 18, 2024 0 131

The company offers plans starting at Rs 639 monthly for one app, with rates going...

Sports
Eurosport India appoints Shikhar Dhawan MotoGP™ Brand Ambassador in India

Eurosport India appoints Shikhar Dhawan MotoGP™ Brand Ambassador...

Sumit Rawat Jul 18, 2024 0 137

In collaboration, Shikhar Dhawan will feature prominently in Eurosport India's new...

Technology
Instagram will soon expand Reels audio limit to 20 tracks for creators

Instagram will soon expand Reels audio limit to 20 tracks...

Sumit Rawat Jul 17, 2024 0 82

Additionally, users can align text, stickers, and clips within Instagram's Reels...

Inside Edge
Viral gaming app ad featuring Anant Ambani's deepfake sparks frenzy

Viral gaming app ad featuring Anant Ambani's deepfake sparks...

Sumit Rawat Jul 17, 2024 0 148

The gaming app Aviator's ads, featuring deepfakes of Neeta Ambani, Gautam Adani,...

Analysis
Ad's Green Evolution: Eco-Friendly Revolution in Marketing Communication

Ad's Green Evolution: Eco-Friendly Revolution in Marketing...

Sumit Rawat Feb 7, 2024 0 280

Arvind Nair, Mirum India's VP, delves into ASCI's new guidelines combating greenwashing...