Tag: FMCG

Industry
World Cup and Festive Season Boost FMCG Demand, Expected 15% AdEx Increase

World Cup and Festive Season Boost FMCG Demand, Expected...

World Cup excitement and festive celebrations drive higher FMCG demand, potentially...

Inside Edge
Red, Rural and Raging: What’s attracting Dabur, Marico to the cooling oil category

Red, Rural and Raging: What’s attracting Dabur, Marico...

Dabur and Marico are drawn to the cooling oil category due to its appeal in the...

Analysis
Insights on Advertising Industry in 2022 and Wavemaker's Plans for 2023: Ajay Gupte

Insights on Advertising Industry in 2022 and Wavemaker's...

Ajay Gupte's insights on the advertising industry in 2022 and Wavemaker's plans...

Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...