Tag: Digital Campaign

Analysis
Are digital news providers experiencing a decline in mobile traffic?

Are digital news providers experiencing a decline in mobile...

The primary causes stated are a decrease in data and news consumption, a decrease...

Inside Edge
Adding "Ai" to advertising

Adding "Ai" to advertising

According to experts, AI can help marketers design personalised experiences for...

Inside Edge
Report: Disney Star would introduce the metaverse platform in India.

Report: Disney Star would introduce the metaverse platform...

According to reports, "Starverse" will debut during IPL 2023.

Analysis
Meta's AR Playbook will assist brands in connecting with customers

Meta's AR Playbook will assist brands in connecting with...

Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...

Inside Edge
Big tech must pay a fair proportion of money to digital news publishers: Apurva Chandra

Big tech must pay a fair proportion of money to digital...

The MIB secretary stated at the DNPA Future of Digital Media Conference that new...

Analysis
Advertisers for the DP World ILT20 respond favorably to ZEE

Advertisers for the DP World ILT20 respond favorably to...

ZEE Entertainment Enterprises Limited (ZEEL) has got off to a robust start with...

Inside Edge
India uses voice search twice as much as the rest of the world: Are marketers paying attention?

India uses voice search twice as much as the rest of the...

Experts in media and marketing explain how brands can best optimise video searches...

Analysis
Real world to metaverse: Will meta platforms recover in 2023?

Real world to metaverse: Will meta platforms recover in...

A €390 million fine imposed by a UK court for the illegal use of data for targeted...

Analysis
Esports 2023: Advertisers are in the game now

Esports 2023: Advertisers are in the game now

Experts say that there are now countless advertising opportunities because the Indian...

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

Inside Edge
Launch of CleverTap for startups by CleverTap

Launch of CleverTap for startups by CleverTap

The programme will save costs and increase user engagement and conversion rates...

Inside Edge
When consumers become brand game-changers

When consumers become brand game-changers

Industry analysts say it's no surprise that advertisers are looking to gamers and...

Analysis
The liquidity challenge and banks

The liquidity challenge and banks

Challenging situations. Banks must increase deposit rates in addition to tightening...

Industry
BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR, ONE OF BOLLYWOOD'S MOST TALENTED ACTORS

BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR,...

The campaign comes as winter is set in parts of the country. Part of the BoroPlus...