Tag: Cricket

Campaigns
Ravi Shastri Stars in Britannia 50-50's Innovative Cricket Campaign

Ravi Shastri Stars in Britannia 50-50's Innovative Cricket...

Britannia 50-50's new campaigns feature Ravi Shastri in dual personas, integrating...

Industry
Are advertisers warming to ICC Men’s T20 World Cup 2024?

Are advertisers warming to ICC Men’s T20 World Cup 2024?

Disney Star began the tournament with 19 sponsors and has now added brands like...

Campaigns
Royal Stag Renews ICC Partnership for Four More Years

Royal Stag Renews ICC Partnership for Four More Years

Royal Stag extends its ICC partnership, continuing as Official Supporter through...

Campaigns
Zomato supports Indian Cricket with Ranveer Singh and Samantha

Zomato supports Indian Cricket with Ranveer Singh and Samantha

Zomato's new brand film, featuring Ranveer Singh and Samantha, celebrates India's...

Sports
Caltex Signs Cricketer Ravindra Jadeja as Brand Ambassador

Caltex Signs Cricketer Ravindra Jadeja as Brand Ambassador

Caltex Lubricants appoints cricketer Ravindra Jadeja as brand ambassador to boost...

Sports
My11Circle Grows Rapidly with IPL Partnership: Games24x7 COO

My11Circle Grows Rapidly with IPL Partnership: Games24x7...

My11Circle experiences strong user and revenue growth through its IPL partnership....

Campaigns
Rohit Sharma Joins TCL India as Brand Ambassador

Rohit Sharma Joins TCL India as Brand Ambassador

Rohit Sharma partners with TCL India to boost market presence, credibility for TVs...

Inside Edge
T20 World Cup: Prime-Time Matches Drive Viewership Surge

T20 World Cup: Prime-Time Matches Drive Viewership Surge

Disney Star executives anticipate increased viewership and advertiser interest for...

Industry
Janhvi Kapoor, Rajkummar Rao debut single: "Dekha Tenu" celebrates love

Janhvi Kapoor, Rajkummar Rao debut single: "Dekha Tenu"...

Mr. and Mrs. Mahi" debut single "Dekha Tenu" featuring Janhvi Kapoor and Rajkummar...

Analysis
Star India's sports revenue fell 17% to $105M

Star India's sports revenue fell 17% to $105M

Star India's sports division reduced operating loss by 73% to $27M in the quarter...

Industry
Lubi Pumps launches 'Flow Nahi Force' ad with Gujarat Titans

Lubi Pumps launches 'Flow Nahi Force' ad with Gujarat Titans

The brand unveiled an ad campaign starring team players Shubhman Gill, David Miller,...

Industry
Macho Sporto welcomes Sidharth Malhotra as brand ambassador

Macho Sporto welcomes Sidharth Malhotra as brand ambassador

The brand unveiled a TVC starring Bollywood actor, accompanied by the catchy 'YEH...

Campaigns
Cadbury Dairy Milk praises India's cricket unsung heroes with gratitude

Cadbury Dairy Milk praises India's cricket unsung heroes...

#ThankYouFirstCoach: A 2-part series celebrating heroes nurturing talents, recognizing...

Sports
IPL 2024 Looms: Duel Between TV and Digital Advertising

IPL 2024 Looms: Duel Between TV and Digital Advertising

Experts predict digital's cost appeal attracts more brands, TV's recall value maintains...

Campaigns
Star Sports' IPL ads feature captains expressing fans' emotions passionately

Star Sports' IPL ads feature captains expressing fans'...

The film highlights IPL captains and Star Sports 'Believe' ambassadors - Rishabh...

Sports
IPL 2024 starts March 22, confirms League Chairman Arun Dhumal

IPL 2024 starts March 22, confirms League Chairman Arun...

The chairman confirmed that the upcoming tournament will be held entirely in India,...