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Campaigns
Network18 Appoints Shobit Arora as National Head of Connected TV

Network18 Appoints Shobit Arora as National Head of Connected...

Deepanjali Dec 30, 2024 0 20

Network18 appoints Shobit Arora as National Head of Connected TV. With over 14 years...

Industry
IAB Tech Lab Launches Tools for Smarter CTV Advertising Taxonomies

IAB Tech Lab Launches Tools for Smarter CTV Advertising...

Deepanjali Dec 24, 2024 0 20

IAB Tech Lab unveils advanced taxonomy tools to simplify programmatic advertising...

Industry
Global Ad Market to Hit $772.4 Billion in 2024, Digital Leads

Global Ad Market to Hit $772.4 Billion in 2024, Digital...

Deepanjali Dec 5, 2024 0 22

Global ad spend is set to hit $772.4 billion in 2024, driven by digital growth,...

Inside Edge
YouTube CEO Declares Creators as "New Hollywood" at Brandcast

YouTube CEO Declares Creators as "New Hollywood" at Brandcast

Sumit Rawat May 18, 2024 0 85

YouTube emphasizes creators' role in driving growth, particularly on connected TV,...

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Sumit Rawat Dec 13, 2023 0 198

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall