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Business Spotlight
Spotify Launches 'Creative Lab' to Boost Brand Engagement Globally

Spotify Launches 'Creative Lab' to Boost Brand Engagement...

Sumit Rawat Jun 13, 2024 0 83

Spotify's new 'Creative Lab' agency helps brands, including Coca-Cola and Royal...

Campaigns
Pepsi and friends target your cravings; ready for a sip?

Pepsi and friends target your cravings; ready for a sip?

Sumit Rawat Jun 13, 2024 0 54

Beverage brands are pairing with popular meals nationwide. Here's why: to enhance...

Industry
World Environment Day 2024: Brands, Organizations Promote Global Sustainability Efforts

World Environment Day 2024: Brands, Organizations Promote...

Sumit Rawat Jun 5, 2024 0 47

On World Environment Day 2024, brands and organizations launch initiatives to restore...

Campaigns
Coca-Cola Polar Bear vs McDonald's Hamburglar: Iconic Mascots Collide

Coca-Cola Polar Bear vs McDonald's Hamburglar: Iconic Mascots...

Sumit Rawat May 16, 2024 0 85

The ad features a playful clash between Coca-Cola's Polar Bear and McDonald's Hamburglar,...

Campaigns
Pepsi provocatively mocks Coca-Cola in bold, new advertising campaign

Pepsi provocatively mocks Coca-Cola in bold, new advertising...

Sumit Rawat Feb 9, 2024 0 107

In the soft drink arena, Pepsi challenges Coke with the 'Tastes OK' campaign in...

Campaigns
Classical Works by Warhol, Vermeer, Van Gogh, and Other Painters are Used in Coca-New Cola's Commercial... offering soda

Classical Works by Warhol, Vermeer, Van Gogh, and Other...

Sumit Rawat Mar 12, 2023 0 41

Inside Edge
Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

admin Feb 4, 2023 0 71

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Inside Edge
Aditi Anand starts her new journey with L'Oréal Professional

Aditi Anand starts her new journey with L'Oréal Professional

admin Dec 2, 2022 0 72

Aditi is an alumni of Booth School of Business, University of Chicago