Tag: Campaign

Analysis
According to a GroupM report, India's ad revenue will increase 16.8% in 2023

According to a GroupM report, India's ad revenue will increase...

The This Year Next Year 2022 Global End of Year Forecast predicts that ad revenue...

Analysis
The liquidity challenge and banks

The liquidity challenge and banks

Challenging situations. Banks must increase deposit rates in addition to tightening...

Industry
BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR, ONE OF BOLLYWOOD'S MOST TALENTED ACTORS

BOROPLUS LAUNCHES ITS WINTER CAMPAIGN WITH AKSHAY KUMAR,...

The campaign comes as winter is set in parts of the country. Part of the BoroPlus...

Industry
#RIPTwitter: Will brands soon abandon Twitter?

#RIPTwitter: Will brands soon abandon Twitter?

The hashtag "RIPTwitter" recently became popular on the network after two weeks...

Campaigns
GauravJuneja and MeghnaBahadur discuss how Google is assisting brands in connecting with customers across touchpoints

GauravJuneja and MeghnaBahadur discuss how Google is assisting...

The two presented their ideas at WPP Commerce on how brands may give consumers omnichannel...

Campaigns
Ahead of the upcoming India Super League, CommsCredible purchases a franchise in Gurugram.

Ahead of the upcoming India Super League, CommsCredible...

The India Super League is an amateur cricket league

Industry
10% drop in Paytm shares as Softbank looks to reduce stake

10% drop in Paytm shares as Softbank looks to reduce stake

The change occurs immediately after the end of the investors' share trading lock-in...

Industry
Google India reports an increase in gross ad sales of 79.4% for the FY22

Google India reports an increase in gross ad sales of 79.4%...

The net revenue from operations is Rs 9,286 crore.

Inside Edge
Mahendra Singh Dhoni roped in as brand ambassador for Navi.

Mahendra Singh Dhoni roped in as brand ambassador for Navi.

MS Dhoni will be the face of Navi’s branding initiatives

Industry
Twitter halts its "blue check" feature after bogus accounts took over.

Twitter halts its "blue check" feature after bogus accounts...

Users have been using Twitter's verification feature to pose as celebrities and...

Industry
Twitter's India unit goes negative in FY22; revenue increases 82%

Twitter's India unit goes negative in FY22; revenue increases...

Twitter's India division experienced losses during the fiscal year that ended on...

Industry
As cinema lovers return to the theatres, advertisers are now doing the same

As cinema lovers return to the theatres, advertisers are...

Industry signals that the ad rates for in-cinema are likely to touch pre-Covid levels

Inside Edge
Meta India head Ajit Mohan resigned to join rival Snap

Meta India head Ajit Mohan resigned to join rival Snap

According to sources, Ajit Mohan, the head of Meta in India, has resigned and agreed...