Tag: Advertising News
Google's Advancing Plan to Eliminate Tracking Cookies Unveiled
Beginning Jan. 4, Google will restrict cross-site tracking by default for particular...
ZEEL requests Sony hasten merger date talks for consolidation
The scheduled closure of the Zee-Sony merger, as per the agreed-upon terms, is targeted...
2023: OOH's resilient resurgence defines the year in advertising
Industry players agree: Integration with mobile, social media, and location-based...
WhatsApp Beta upgrades Channels, introduces Automatic Album...
The latest WhatsApp beta update brings the Automatic Albums feature for channels,...
boAt, Reliance Jio partner for eSIM Smartwatch Launch Collaboration
boAt and Reliance Jio unite for an eSIM Smartwatch launch, merging efforts in wearable...
Karnataka greenlights Foxconn's Rs. 13,911 crore investment...
Foxconn secures Karnataka's nod for an additional investment of Rs. 13,911 crores,...
YouTube's unskippable ads pose a dilemma for advertising...
Industry watchers debate: Does frequent YouTube ad exposure lead to ad fatigue,...
2024 heralds major tech upgrades, shaping mobile marketing...
As AI ascends, experts foresee a transformative revolution, not just evolution,...
Instagram introduces video status feature: here's a usage...
Instagram introduces 2-second video status, expanding user expression alongside...
Are brands on social media treading delicate, risky paths?
Industry experts advise closer collaboration between brands and platforms, emphasizing...
Zara apologizes, retracts contentious ad following public...
Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...
Zara apologizes, retracts contentious ad following public...
Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
When CTV made significant advances in India in 2023
Advertisers also notice CTV's abilities to increase viewer engagement and ad recall
Gillette debuts a television commercial starring Ravi Kishan
The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
