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Technology
WhatsApp's Head Will Cathcart Hints at Ads in Channels and Status

WhatsApp's Head Will Cathcart Hints at Ads in Channels...

Sumit Rawat Nov 8, 2023 0 55

WhatsApp Tests Voice Messages and Stickers, Contemplates Ads in Status: Will Cathcart...

Analysis
Desi D2C Brands' Global Leap: Challenges and Opportunities in Sight

Desi D2C Brands' Global Leap: Challenges and Opportunities...

Sumit Rawat Nov 7, 2023 0 81

As Indian Brands Go Global, Navigating Cultural Differences, Legal Regulations,...

Industry
Episodic Campaigns Redefining Storytelling in Advertising: A Narrative Evolution

Episodic Campaigns Redefining Storytelling in Advertising:...

Sumit Rawat Nov 7, 2023 0 42

Brands are adopting a novel narrative strategy in advertising, captivating viewers...

Industry
Virat Kohli's Century Achieves 4.4 Million Concurrent Viewers on Disney+ Hotstar

Virat Kohli's Century Achieves 4.4 Million Concurrent Viewers...

Sumit Rawat Nov 6, 2023 0 80

Highest Peak Concurrency in Cricket: India vs South Africa Match Shatters All Formats...

Campaigns
Tissot's OOH Campaign Executed by Posterscope India Delivers Outstanding Results

Tissot's OOH Campaign Executed by Posterscope India Delivers...

Sumit Rawat Nov 4, 2023 0 73

An Anticipation-Building Campaign Aims to Pique Interest in the Upcoming Inaugural...

Industry
Intel Teams Up with Eight Manufacturers to Make Laptops in India

Intel Teams Up with Eight Manufacturers to Make Laptops...

Sumit Rawat Nov 4, 2023 0 45

Intel's collaboration entails knowledge sharing to support the domestic production...

Technology
Google AdSense's 2024 Transition: From Pay-Per-Click to Pay-Per-Impression

Google AdSense's 2024 Transition: From Pay-Per-Click to...

Sumit Rawat Nov 3, 2023 0 87

According to Dan Taylor, Vice President of Global Ads, the forthcoming changes aim...

Industry
Amazon Gains While Google and Meta Face Advertising Setbacks?

Amazon Gains While Google and Meta Face Advertising Setbacks?

Sumit Rawat Nov 2, 2023 0 53

Amazon's Advertising Advantage in E-Commerce: Thriving on Strong Purchase Intent...

Analysis
Does Data Analytics hold the key to optimizing performance marketing?

Does Data Analytics hold the key to optimizing performance...

Sumit Rawat Nov 2, 2023 0 54

In the absence of third-party cookies, experts explore the potential of AI-driven...

Campaigns
Kesari Golden Sugar Strikes a Sweet Chord with Catchy Jingle, Making Health a Melodious Affair - #KhaoMeethaNoFikar

Kesari Golden Sugar Strikes a Sweet Chord with Catchy Jingle,...

Sumit Rawat Nov 1, 2023 0 167

Kesari Golden Sugar's Catchy Jingle Creates a Melodious Affair, Balancing Health...

Technology
WhatsApp, under Meta Platforms, Introduces IP Protection for Call Privacy

WhatsApp, under Meta Platforms, Introduces IP Protection...

Sumit Rawat Oct 31, 2023 0 50

WhatsApp's Newest Security Feature Strives to Safeguard Calls by Implementing End-to-End...

Technology
Brand Strategies in the Age of Google's Innovative Generative AI Search

Brand Strategies in the Age of Google's Innovative Generative...

Sumit Rawat Oct 30, 2023 0 48

Navigating Google SGE's New Features: Expert Advice for Brands and Advertisers to...

Industry
Reliance Jio Debuts JioSpaceFiber: India's First Satellite-Powered Nationwide Gigabit Broadband

Reliance Jio Debuts JioSpaceFiber: India's First Satellite-Powered...

Sumit Rawat Oct 28, 2023 0 58

Jio's Ambitious Vision: Enabling Connectivity across Land, Air, Sea, and Space,...

Sports
Young Armless Archer Sheetal Devi Claims Three Medals at Asian Para Games

Young Armless Archer Sheetal Devi Claims Three Medals at...

Sumit Rawat Oct 27, 2023 0 84

Sheetal's Triumph Over Phocomelia: Conquering Archery Challenges with Determination....

Industry
Tata Group to Be India's First Home grown iPhone Manufacturer with Wistron

Tata Group to Be India's First Home grown iPhone Manufacturer...

Sumit Rawat Oct 27, 2023 0 57

Tata Group to Manufacture India's First Home-grown iPhone After Wistron Plant Purchase...

Technology
X Introduces Audio and Video Calling: A Handy User Guide

X Introduces Audio and Video Calling: A Handy User Guide

Sumit Rawat Oct 26, 2023 0 51

X Premium Unveils Exclusive Audio and Video Calling: iOS Launch, Android Expansion...