Tag: Ad Campaign

Campaigns
Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo" claim

Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo"...

Kurkure has expanded its brand with the introduction of a brand-new sub-brand called...

Inside Edge
India uses voice search twice as much as the rest of the world: Are marketers paying attention?

India uses voice search twice as much as the rest of the...

Experts in media and marketing explain how brands can best optimise video searches...

Inside Edge
A "Robot Lawyer" Will Represent A Human In Court For The First Time Ever

A "Robot Lawyer" Will Represent A Human In Court For The...

A robot lawyer can "fight corporations, beat bureaucracy, and sue anyone at the...

Campaigns
When haggling with Peyush Bansal for the Lenskart advertisement, Karan Johar defies reason.

When haggling with Peyush Bansal for the Lenskart advertisement,...

Tanmay Bhat and his team conceptualised the most recent TV ad for the eyewear company.

Analysis
Real world to metaverse: Will meta platforms recover in 2023?

Real world to metaverse: Will meta platforms recover in...

A €390 million fine imposed by a UK court for the illegal use of data for targeted...

Campaigns
Flashback Friday: When Mirinda turned orange for Blue Men

Flashback Friday: When Mirinda turned orange for Blue Men

During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...

Analysis
Esports 2023: Advertisers are in the game now

Esports 2023: Advertisers are in the game now

Experts say that there are now countless advertising opportunities because the Indian...

Industry
Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Plans of Bacardi India to raise their sales by 5x before the end of 2030.

Industry
Power Couple from Delhi NCR Giving All The Designer Look to Your Space

Power Couple from Delhi NCR Giving All The Designer Look...

Jayant Gandhi and Ashna Gandhi, business partners and partners in life creating...

Campaigns
The Most Joyous Occasions of 2022 are Compiled by Cadbury Dairy Milk

The Most Joyous Occasions of 2022 are Compiled by Cadbury...

Introduction of the new Heart The Happiness by Ogilvy India.

Inside Edge
Big Bang Awards 2022 are announced by The Ad Club Bangalore

Big Bang Awards 2022 are announced by The Ad Club Bangalore

In the first week of February 2023, the awards ceremony will take place.

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

Inside Edge
Launch of CleverTap for startups by CleverTap

Launch of CleverTap for startups by CleverTap

The programme will save costs and increase user engagement and conversion rates...

Inside Edge
When consumers become brand game-changers

When consumers become brand game-changers

Industry analysts say it's no surprise that advertisers are looking to gamers and...

Inside Edge
This is the women's cricket squad for India. Don't underestimate them, says Mastercard.

This is the women's cricket squad for India. Don't underestimate...

Prior to the Women's T20 India vs Australia Trophy on December 9, Mastercard, the...

Campaigns
In a recent Ogilvy advertisement, Asian Paints dust-proofs a wedding home

In a recent Ogilvy advertisement, Asian Paints dust-proofs...

Asian Paints Apex Dust Proof's new TVC