Tag: Ad Campaign

Campaigns
ACKO creates a potent ode to Mumbai's dynamic city.

ACKO creates a potent ode to Mumbai's dynamic city.

The campaign celebrates the beneficial transformations the city has undergone throughout...

Inside Edge
Adding "Ai" to advertising

Adding "Ai" to advertising

According to experts, AI can help marketers design personalised experiences for...

Inside Edge
Kriti Sanon is the Appy Fizz brand ambassador for Parle Agro

Kriti Sanon is the Appy Fizz brand ambassador for Parle...

Sanon will appear with Jr. NTR in an upcoming Appy Fizz national television commercial

Inside Edge
With the TATA IPL 2023, Disney Star is expected to break all HD viewing records.

With the TATA IPL 2023, Disney Star is expected to break...

Star Sports hopes to reach 90 million HD viewers during the TATA IPL thanks to the...

Inside Edge
Report: Disney Star would introduce the metaverse platform in India.

Report: Disney Star would introduce the metaverse platform...

According to reports, "Starverse" will debut during IPL 2023.

Inside Edge
Union Budget 2023: Tax breaks, support for AI, 5G, and youth power

Union Budget 2023: Tax breaks, support for AI, 5G, and...

The media and entertainment sector is likely to be impacted by the measures outlined...

Analysis
Meta's AR Playbook will assist brands in connecting with customers

Meta's AR Playbook will assist brands in connecting with...

Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...

Campaigns
Nikon India's 'Through Her Lens' campaign raises the profile of women's voices

Nikon India's 'Through Her Lens' campaign raises the profile...

The contest, currently in its third season, provides a forum for female photographers...

Campaigns
With the #HugHerMore campaign, ITC Sunfeast Mom's Magic offers a happiness hack

With the #HugHerMore campaign, ITC Sunfeast Mom's Magic...

According to a survey the company conducted, participants hug their mothers 50%...

Inside Edge
Big tech must pay a fair proportion of money to digital news publishers: Apurva Chandra

Big tech must pay a fair proportion of money to digital...

The MIB secretary stated at the DNPA Future of Digital Media Conference that new...

Inside Edge
Goafest 2023 is scheduled to take place on May 24, 25, and 26

Goafest 2023 is scheduled to take place on May 24, 25,...

The much-anticipated creative festival draws professionals from the advertising,...

Inside Edge
Challenges and Opportunities for EdTech Advertising: ASCI Report

Challenges and Opportunities for EdTech Advertising: ASCI...

Suggests the RAISE model, which will assist marketers and creative professionals...

Campaigns
Hardee's commissions AI to design a 'Super Star Burger,' and the results are amazing but not perfect

Hardee's commissions AI to design a 'Super Star Burger,'...

The company's social media ad highlights Ai's limits in developing the perfect burger.

Inside Edge
S4 Capital's Q4 2022 results aligned with expectations

S4 Capital's Q4 2022 results aligned with expectations

The company expects to generate at least £120 million in operational EBITDA for...

Campaigns
P&G Health launches a campaign to commemorate the debut of Vicks ZzzQuil NATURA in India

P&G Health launches a campaign to commemorate the debut...

According to a study conducted by Kantar in collaboration with P&G Health, barely...

Industry
How the hip-hop movement is helping Bacardi's consumer engagement grow

How the hip-hop movement is helping Bacardi's consumer...

In an interaction with Sociapa, Arti Hajela, Regional Brand & Category Head, RTD...