Sizzling Sundays: Licious Unveils Blockbuster Mutton Range for Chennai Foodies

Licious, a renowned meat and seafood brand, has recently launched a captivating campaign aimed at introducing its diverse range of mutton cuts, tailored to meet the specific preferences of discerning customers in Tamil Nadu.

The advertisement portrays a typical Sunday in a Chennai household, transforming into an extraordinary culinary experience with an array of tantalizing mutton dishes being prepared at home. Adding to the allure of the advertisement is its music, which pays homage to a popular, toe-tapping Ilaiyaraaja track from the 1980s movie 'Siva', as mentioned in a statement by the brand.

Santosh Hegde, the Vice President - Brand at Licious, sheds light on the campaign's inspiration, stating, “At Licious, our unwavering commitment lies in understanding our consumers deeply, alongside our expertise in meat products. Mutton holds a special place in our product lineup, particularly in Chennai, where 'Sunday Specials' revolve around delectable mutton dishes spanning breakfast, lunch, and dinner. A hallmark of a memorable Sunday involves indulging in consecutive mutton delicacies while enjoying blockbuster movies on television. Central to this experience is the quality of mutton - tender, fresh, and tailored to complement various recipes. Our mutton boasts succulent pieces, meticulously balanced with the right ratio of meat and fat to deliver a rich taste, ensuring every bite is a delightfully premium experience."