Amaze Launches Hamesha #ReadyToPerform Campaign: Empowering Dreams with Reliable Energy Solutions

Amaze unveiled its latest brand campaign, titled Hamesha #ReadyToPerform, alongside the launch of its extensive range of inverters, batteries, and solar products in Lucknow today.

As part of the Hamesha #ReadyToPerform initiative, Amaze introduced its inaugural brand thematic and product film. The campaign aims to inspire consumers to push their limits, conquer obstacles, and pursue excellence relentlessly.

During the event, Preeti Bajaj, CEO and MD, emphasized Amaze's position as a trusted brand in India, known for delivering high-quality, energy-efficient solutions. Bajaj highlighted the current growth trends in the retail and energy sectors, driven by urbanization and increased consumer purchasing power. She outlined Amaze's strategic focus on innovation, expansion, and solar solutions, with plans to triple growth and customer touchpoints over the next three years. Bajaj reiterated Amaze's commitment to empowering emerging India with reliable and independent power supply to fuel their aspirations.

Neelima Burra, Chief Strategy, Transformation, and Marketing Officer, emphasized the campaign's objective of empowering consumers to excel in all facets of life. She described the film as rooted in consumer insights, motivating middle India to transcend barriers and pursue their dreams unhindered by power cuts. Burra highlighted Amaze's role as a reliable partner in enabling the aspirations of middle India, drawing parallels between Amaze's commitment to performance and the dedication of renowned figure Virat Kohli.

Anusha Shetty, Chairperson and Group CEO of Grey Group India, underscored the significance of digital empowerment in shaping the aspirations of modern Indians. She emphasized Amaze's dedication to supporting the dreams of individuals who believe in relentless pursuit of success.

The campaign will showcase visuals and videos featuring Virat Kohli, emphasizing readiness and performance while showcasing the reliability and efficiency of Amaze's inverter batteries. Through digital and social media platforms, Amaze will engage consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.