Samsung Merges Festive Cheer and Innovation with AR Magic

Samsung has introduced a groundbreaking festive campaign that perfectly combines tradition and innovation, showcasing the Sketch-to-Image feature of the Galaxy Tab S10 Ultra. This unique initiative transforms the festive spirit into an interactive digital experience, seamlessly merging print media with the immersive world of augmented reality (AR). Designed to inspire creativity and joy, the campaign positions the Galaxy Tab S10 Ultra as the ideal companion for creators this season.

The centerpiece of this campaign is a Christmas-themed Santa AR game, which allows users to engage with a world of creativity powered by Samsung’s innovative technology. Readers of the print ad were invited to scan a QR code, unlocking a 3D render of the Galaxy Tab S10 Ultra. The magic begins when a simple Santa sketch is transformed into a vivid AI-generated image, showcasing the unmatched capabilities of the S Pen and AI tools. Participants are then immersed in an interactive game where they guide Santa as he delivers gifts across rooftops, celebrating the wonder of Christmas in an entirely new way.

The Sketch-to-Image feature is at the heart of the campaign, demonstrating its ability to turn doodles into stunning visuals. Whether for festive illustrations or professional graphics, this cutting-edge feature empowers users to unleash their creativity. With this device, Samsung offers an innovative gateway for creators, storytellers, and developers to bring their ideas to life effortlessly.

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Aditya Babbar, Vice President of MX Business at Samsung India, highlighted the campaign’s vision, stating, “At Samsung, innovation drives magical experiences. The Sketch-to-Image feature is not just a tool; it’s a gateway to creativity. From doodles to lifelike graphics, this feature powers the ideas behind our interactive Santa AR game. With the Galaxy Tab S10 Series, the possibilities are endless. What will you create next?”

Vikash Chemjong, Chief Creative Officer at Cheil India, the agency behind the campaign, added, “This festive season, we’re blending technology with imagination. The Sketch-to-Image feature and the whimsical Santa AR game redefine how creativity meets celebration. Together with Samsung, we’re shaping experiences that inspire and innovate.”

This campaign not only captures the festive spirit but also showcases the Galaxy Tab S10 Ultra as a revolutionary tool for professionals, creators, and artists. By democratizing advanced AI tools, Samsung empowers users to effortlessly transform their ideas into reality. From the precision of the S Pen to AI-driven creative enhancements, the Tab S10 Ultra stands as a beacon of what’s possible when technology meets imagination.

As the world embraces the future of AI, Samsung’s innovative features make creativity more accessible and enjoyable, offering endless opportunities for users to explore their potential. This campaign is a testament to Samsung’s commitment to blending technology with festive joy, delivering unforgettable experiences that resonate across generations.