Rupee112 Launches Campaign to Promote Short-Term Loans
Rupee112 launches a new campaign to promote short-term loans, highlighting their benefits and ease of access.
Deepanjali
Digital lending platform Rupee112 has launched a new campaign, "A Step Towards Financial Freedom," aimed at highlighting the benefits of short-term personal loans. The campaign emphasizes how these loans can help individuals overcome financial hurdles and achieve their goals.
The campaign features a series of digital video ads that showcase real-life scenarios where people face unexpected financial challenges. For instance, one ad depicts a group of friends planning a reunion, while another shows a young woman struggling to buy a laptop for her brother. In each case, a short-term loan from Rupee112 provides a timely solution, allowing the characters to overcome their obstacles.
Vikkas Goyal, founder of Rupee112, explained that the company aims to empower individuals by offering easy and accessible loan solutions. He highlighted the simplicity and convenience of the platform's paperless loan process, which enables quick disbursals.
Mayank Saxena, marketing head of Rupee112, emphasized the campaign's focus on resonating with the target audience by showcasing relatable situations. The tagline, "Ease Out Your Loan Hiccups," reinforces the brand's commitment to providing hassle-free financial solutions.
By showcasing the positive impact of short-term loans, Rupee112's campaign aims to encourage people to consider this option as a viable solution for their financial needs.
