Himalaya PartySmart Launches New DVC Campaign Starring Aditya Roy Kapur

Himalaya Wellness has unveiled a fresh digital video campaign (DVC) for its popular product, PartySmart, featuring Bollywood actor Aditya Roy Kapur. The campaign emphasizes enjoying social events without compromising well-being, making responsible partying the new trend.

In the playful and engaging campaign, Kapur addresses common questions from party enthusiasts, such as how to keep the fun going and still wake up refreshed the next day. With humor and charisma, he breaks down myths about partying while promoting PartySmart’s herbal formula, designed to prevent hangovers effectively.

Sunil Waghmode, Category & Media Manager at Himalaya Wellness, expressed, "This film with Aditya as the Party Guru captures the essence of responsible celebration. We want people to enjoy life without worrying about the morning after, and Aditya’s portrayal embodies that spirit.”

Aditya Roy Kapur shared his thoughts on the campaign, saying, “The best parties are those where everyone wakes up feeling great. PartySmart is the perfect companion for anyone who enjoys socializing without compromising on health.”

The campaign, produced by Voxxy Media Pvt. Ltd. and directed by Venky Puthran, blends humor with education to promote wellness alongside celebrations. PartySmart’s fast-acting herbal formula ensures that users can enjoy events while staying mindful of their health.

This initiative highlights Himalaya’s commitment to making wellness a natural part of every celebration, transforming the way people approach social events.