Sumit Rawat

Sumit Rawat

Last seen: 1 day ago

Member since Feb 23, 2023 sumit_r@sociapa.com

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Analysis
Are brands on social media treading delicate, risky paths?

Are brands on social media treading delicate, risky paths?

Industry experts advise closer collaboration between brands and platforms, emphasizing...

Inside Edge
Republic Media Network has launched Republic Bharat, a Hindi news website

Republic Media Network has launched Republic Bharat, a...

Following the launch of Republic World in October 2023, this is the network's second...

Campaigns
Ananya Panday stars in an advertisement for American Tourister

Ananya Panday stars in an advertisement for American Tourister

A new campaign has been launched by American Tourister India

Campaigns
Zara apologizes, retracts contentious ad following public criticism

Zara apologizes, retracts contentious ad following public...

Internet users accused Zara of mocking the Palestine-Israel war in its latest campaign,...

Industry
2023 Recap: 7 Trends in Media Monetization for Publishers, Broadcasters

2023 Recap: 7 Trends in Media Monetization for Publishers,...

Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...

Industry
When CTV made significant advances in India in 2023

When CTV made significant advances in India in 2023

Advertisers also notice CTV's abilities to increase viewer engagement and ad recall

Campaigns
Gillette debuts a television commercial starring Ravi Kishan

Gillette debuts a television commercial starring Ravi Kishan

The brand has enlisted the help of a well-known Bhojpuri actor to promote Gillette...

Industry
2023: Ads Meet AI, Changing Greetings and Beyond

2023: Ads Meet AI, Changing Greetings and Beyond

This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...

Inside Edge
Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn: Vimal ad

Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn:...

Notices were issued after a contempt petition criticized actors for promoting harmful...

Analysis
Data.ai predicts a fall in Twitter and Threads by 2024

Data.ai predicts a fall in Twitter and Threads by 2024

According to Data.ai's recent analysis, microblogging apps are progressively losing...

Inside Edge
Jalul-jalul aana meri bhaiya ke function pe jalul-jalul aana: Zomato invites everyone to its 'wedding'

Jalul-jalul aana meri bhaiya ke function pe jalul-jalul...

Blinkit is also mentioned in the print advertisement

Industry
Google and Meta are under attack: Are brands looking to the open internet?

Google and Meta are under attack: Are brands looking to...

Marketing executives say they are pushing for a shift in digital ad spending habits...

Campaigns
Nutella and Ranveer Singh team up to spread Christmas cheer

Nutella and Ranveer Singh team up to spread Christmas cheer

Ranveer is shown in the digital clip joyfully decorating his Christmas tree

Inside Edge
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering partnerships

ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...

In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...

Industry
Tata Play rolls out personalized ads for traditional linear TV

Tata Play rolls out personalized ads for traditional linear...

Advertisers segment TV audiences, serving distinct ads to households, tailoring...

Technology
Apple joins Google, Microsoft, Meta in advancing competitive AI technology

Apple joins Google, Microsoft, Meta in advancing competitive...

Apple joins Google, Microsoft, and Meta, advancing in the competitive realm of AI...