Sumit Rawat

Sumit Rawat

Last seen: 1 day ago

Member since Feb 23, 2023 sumit_r@sociapa.com

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Campaigns
Why is Dubai-based realty firm Danube Properties advertising in India?

Why is Dubai-based realty firm Danube Properties advertising...

Founder Rizwan Sajan allocated 20% of the marketing budget to tap into growing interest...

Technology
Microsoft and TomTom collaborating on AI assistants for vehicle integration

Microsoft and TomTom collaborating on AI assistants for...

TomTom and Microsoft team up for AI-driven in-car companionship, enabling natural...

Sports
IPL 2024: Starc's record deal: Full list sold, unsold players

IPL 2024: Starc's record deal: Full list sold, unsold players

At the IPL 2024 auction in Dubai, Mitchell Starc clinched a record ₹24.75 crore...

Analysis
Zee-Sony and RIL-Disney: corporate mergers shaping entertainment landscapes

Zee-Sony and RIL-Disney: corporate mergers shaping entertainment...

Exploring the mergers' market status by evaluating their values and share distribution...

Technology
Google's Advancing Plan to Eliminate Tracking Cookies Unveiled

Google's Advancing Plan to Eliminate Tracking Cookies Unveiled

Beginning Jan. 4, Google will restrict cross-site tracking by default for particular...

Industry
ZEEL requests Sony hasten merger date talks for consolidation

ZEEL requests Sony hasten merger date talks for consolidation

The scheduled closure of the Zee-Sony merger, as per the agreed-upon terms, is targeted...

Analysis
2023: OOH's resilient resurgence defines the year in advertising

2023: OOH's resilient resurgence defines the year in advertising

Industry players agree: Integration with mobile, social media, and location-based...

Technology
WhatsApp Beta upgrades Channels, introduces Automatic Album feature, detailed insights

WhatsApp Beta upgrades Channels, introduces Automatic Album...

The latest WhatsApp beta update brings the Automatic Albums feature for channels,...

Campaigns
Godrej Consumer Products launches a television commercial for its new liquid detergent

Godrej Consumer Products launches a television commercial...

Lightbox, Godrej Consumer Products in-house creative studio, conceptualised the...

Technology
boAt, Reliance Jio partner for eSIM Smartwatch Launch Collaboration

boAt, Reliance Jio partner for eSIM Smartwatch Launch Collaboration

boAt and Reliance Jio unite for an eSIM Smartwatch launch, merging efforts in wearable...

Industry
Karnataka greenlights Foxconn's Rs. 13,911 crore investment boost

Karnataka greenlights Foxconn's Rs. 13,911 crore investment...

Foxconn secures Karnataka's nod for an additional investment of Rs. 13,911 crores,...

Technology
YouTube's unskippable ads pose a dilemma for advertising brands

YouTube's unskippable ads pose a dilemma for advertising...

Industry watchers debate: Does frequent YouTube ad exposure lead to ad fatigue,...

Technology
2024 heralds major tech upgrades, shaping mobile marketing landscape ahead

2024 heralds major tech upgrades, shaping mobile marketing...

As AI ascends, experts foresee a transformative revolution, not just evolution,...

Inside Edge
ASCI issues guidelines to limit the use of brand extensions as ad surrogates

ASCI issues guidelines to limit the use of brand extensions...

These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code

Industry
Adesh Kumar Gupta will step down as Director of ZEEL

Adesh Kumar Gupta will step down as Director of ZEEL

Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...

Technology
Instagram introduces video status feature: here's a usage overview

Instagram introduces video status feature: here's a usage...

Instagram introduces 2-second video status, expanding user expression alongside...