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Industry
The marketing budget for JOY has been rising annually: Roy Poulomi, RSH Global

The marketing budget for JOY has been rising annually:...

The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...

Analysis
Real world to metaverse: Will meta platforms recover in 2023?

Real world to metaverse: Will meta platforms recover in...

A €390 million fine imposed by a UK court for the illegal use of data for targeted...

Analysis
The time is now for brands to purge their advertising supply chain

The time is now for brands to purge their advertising supply...

Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...

Industry
Saumya Rathor discusses being a culture curator and Pepsi's connection to HUEMN

Saumya Rathor discusses being a culture curator and Pepsi's...

Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...

Campaigns
Flashback Friday: When Mirinda turned orange for Blue Men

Flashback Friday: When Mirinda turned orange for Blue Men

During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...

Analysis
The urgent need is for digital-first employee advocacy

The urgent need is for digital-first employee advocacy

Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, discusses the "three...

Inside Edge
In 2023, Friday Filmworks will put a lot of emphasis on sports: Devendra Deshpande

In 2023, Friday Filmworks will put a lot of emphasis on...

The CEO said we have five key releases this year to start the year with. According...

Analysis
Human interactions will be powered by empathy, a clean, sustainable fuel: Madhukar Kumar

Human interactions will be powered by empathy, a clean,...

Operational efficiencies, stronger strategies, and a much stronger focus on creating...

Campaigns
Placement of McDonald's Emily in Paris: Tastes off or fine?

Placement of McDonald's Emily in Paris: Tastes off or fine?

According to experts, the brand integration is jarring and doesn't fit with the...

Analysis
Esports 2023: Advertisers are in the game now

Esports 2023: Advertisers are in the game now

Experts say that there are now countless advertising opportunities because the Indian...

Analysis
This year's outdoor advertising will be dominated by pDOOH

This year's outdoor advertising will be dominated by pDOOH

In addition to the growth of OOH media as a whole, industry experts predict that...

Analysis
The emergence of social commerce: Why are brands becoming aware of it?

The emergence of social commerce: Why are brands becoming...

Currently valued at $2 billion, the social commerce market is anticipated to grow...

Campaigns
A quirky digital campaign by ‘Approach Bollywood’

A quirky digital campaign by ‘Approach Bollywood’

Bollywood has launched its quirky digital campaign to promote don't drink & drive...

Inside Edge
Here are some car technologies anticipated to be available in 2023, from brand-new Apple CarPlay features to AI for automobiles

Here are some car technologies anticipated to be available...

In 2021, the market for AI in the automotive sector was valued at USD 2.54 billion,...

Analysis
Looking back at the Top 7 series that dominated OTT platforms as we say goodbye to 2022

Looking back at the Top 7 series that dominated OTT platforms...

The top 7 blockbuster series on OTT platforms that grabbed the attention of customers...

Analysis
We Have High Hopes for An Increase in Consumer Demand

We Have High Hopes for An Increase in Consumer Demand

The most recent campaign for Dabur Chyawanprash and how the flagship brand performed...