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Inside Edge
Man Of The Year: Gautam Adani

Man Of The Year: Gautam Adani

Bloomberg has named Gautam Adani, the third-richest person in the world and the...

Analysis
The key initiatives for B2B marketing in 2023.

The key initiatives for B2B marketing in 2023.

Guest article by Sachin Sharma, Director of Enterprise Marketing Solutions at LinkedIn...

Industry
Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Bacardi Plans 5x results for India by 2030: ‘ZeenahVilcassim’

Plans of Bacardi India to raise their sales by 5x before the end of 2030.

Campaigns
‘Slice-of-life’ a Marquee Initiative Film by McDonalds

‘Slice-of-life’ a Marquee Initiative Film by McDonalds

This is the third film which has a unique take on inclusivity from the EatQual initiative.

Industry
Power Couple from Delhi NCR Giving All The Designer Look to Your Space

Power Couple from Delhi NCR Giving All The Designer Look...

Jayant Gandhi and Ashna Gandhi, business partners and partners in life creating...

Inside Edge
Remembering 2022, How The M&E Sector Prospered That Year

Remembering 2022, How The M&E Sector Prospered That Year

The growth of M&E industry is flagging off to new heights with introduction to technology...

Campaigns
The Most Joyous Occasions of 2022 are Compiled by Cadbury Dairy Milk

The Most Joyous Occasions of 2022 are Compiled by Cadbury...

Introduction of the new Heart The Happiness by Ogilvy India.

Analysis
Positive Effect of Digital Marketing on Indian D2C Market

Positive Effect of Digital Marketing on Indian D2C Market

How brands may successfully use direct-to-consumer marketing, choosing the correct...

Campaigns
The Humorous Social Media Campaign from Bail Kohlu

The Humorous Social Media Campaign from Bail Kohlu

Bail Kohlu, the flagship brand of BL Agro, has introduced a new video as part of...

Industry
Disney+Hotstar’s best innings: Records 31% jump in viewership during T20 World Cup 2022

Disney+Hotstar’s best innings: Records 31% jump in viewership...

Disney+ Hotstar have delivered a seamless platform experience to cricket lovers...

Industry
Elon Musk’s Twitter problems are multiplying

Elon Musk’s Twitter problems are multiplying

Musk’s pursuit and purchase of Twitter Inc. has been weighing on the shares of Tesla...

Inside Edge
NTO 2.0: An increase in broadcasting costs unnerves DPOs

NTO 2.0: An increase in broadcasting costs unnerves DPOs

The cable sector is concerned that the price revisions and the publication of RIOs...

Inside Edge
Disha Patani joins Hershey India as a brand ambassador for SOFIT

Disha Patani joins Hershey India as a brand ambassador...

John Abraham and Disha Patani will work together to develop the brand's 'Fit is...

Inside Edge
Big Bang Awards 2022 are announced by The Ad Club Bangalore

Big Bang Awards 2022 are announced by The Ad Club Bangalore

In the first week of February 2023, the awards ceremony will take place.

Inside Edge
Social and content commerce are extensions of what we do: Arun Devanathan, Myntra

Social and content commerce are extensions of what we do:...

Devanathan, Senior Director of Social Commerce at Myntra, discusses the concept...

Inside Edge
CoinSwitch announces new brand identity and logo

CoinSwitch announces new brand identity and logo

The updated mobile app takes a content-first approach, providing users with bite-sized...