Pigeon’s “Super Khush Hain Hum” Campaign Celebrates Everyday Happiness in Kitchens Across India
Pigeon’s new campaign, “Super Khush Hain Hum,” highlights its role in making everyday cooking moments joyful with quality kitchenware that reaches millions of Indian households.
Deepanjali
In an exciting step forward, Stovekraft’s flagship brand Pigeon has launched a new campaign, “Super Khush Hain Hum,” spotlighting the brand’s commitment to bringing joy to kitchens across India. With the tagline “India Ka Happy Choice,” this campaign celebrates Pigeon’s role in creating accessible, reliable, and affordable kitchenware that resonates with consumers nationwide. Dr. Manu Nanda, Chief Marketing Officer of Stovekraft, shares that the campaign was built on a simple idea: to create products that make every kitchen experience delightful. "The goal was to bring smiles to people,” says Dr. Nanda, underscoring Pigeon’s mission of consumer-centric, innovative, and affordable products.
Dr. Nanda highlights the national presence of Pigeon’s products, which are available in over 1,28,000 retailers, large-format retail outlets, and more than 215 exclusive brand stores. “We are proud to say that there isn’t a place in India—from Kashmir to Kanyakumari—where Pigeon doesn’t reach,” he says. This extensive reach is one of the reasons behind the success of the campaign, as Pigeon truly serves as a household name from Northeast to Gujarat.
A remarkable milestone for the brand is its rapid sales rate, with Dr. Nanda proudly sharing, “We now sell more than one Pigeon product every second. Every year, we move more than four crore products.” This high demand demonstrates Pigeon’s role as a leader in the kitchenware industry, meeting the needs of millions of Indian households through its functional and trustworthy products.
With India’s quick commerce boom, Dr. Nanda reveals that Pigeon has adapted by leveraging these platforms for fast, consumer-driven product testing. For example, he has used quick commerce platforms to introduce new products and gather consumer feedback before launching them in broader retail outlets. “Compared to earlier methods, today I can test market a product much faster,” says Dr. Nanda, noting that this approach allows Pigeon to quickly adjust to consumer preferences and deliver products that align with modern consumer needs.
The campaign’s message focuses on Pigeon’s dedication to being India’s happy choice, emphasizing the brand’s ability to make daily kitchen tasks enjoyable and stress-free. The campaign hopes to connect deeply with Indian households by showcasing Pigeon as a trusted companion in the kitchen, whether it’s through cookware, appliances, or innovative gadgets. Dr. Nanda adds, “The campaign reflects the joy our products bring to people, and that’s our true inspiration.”
By showcasing its expansive reach and emphasizing consumer satisfaction, Pigeon’s “Super Khush Hain Hum” campaign is more than just a celebration of sales—it’s a testament to how the brand has become an integral part of Indian homes. As it continues to grow, Pigeon is committed to bringing even more happiness and convenience to kitchens across the country.
