Tag: Ninad Pathak

Industry

Ninad Pathak Joins Cello as Head of Digital Marketing

Deepanjali Dec 14, 2024 0 37

Ninad Pathak joins Cello as Head of Digital Marketing, bringing 12+ years of expertise...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 86

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Inside Edge

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical Influencer Endorsements

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical...

Prakhar Apr 28, 2025 0 37

ASCI’s updated Influencer Guidelines clarify when health and finance influencers...

Campaigns

Sirca Paints Engages ONEDIGITAL for Design-Driven Creative Communication Mandate

Sirca Paints Engages ONEDIGITAL for Design-Driven Creative...

Prakhar Apr 26, 2025 0 54

Sirca Paints India appoints ONEDIGITAL as creative agency, tasking them with integrated...

Technology

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar Q1 Growth

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar...

Prakhar Apr 26, 2025 0 52

Alphabet’s Q1 2025 revenues hit $90.2 billion, up 12%; CEO Sundar Pichai cites unique...

Technology

Taboola Launches Realize: A Next-Gen Performance Ad Platform

Taboola Launches Realize: A Next-Gen Performance Ad Platform

Prakhar Feb 27, 2025 0 179

Taboola unveils Realize, a performance-driven ad platform designed to optimize campaign...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 86

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...

Inside Edge

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical Influencer Endorsements

ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical...

Prakhar Apr 28, 2025 0 37

ASCI’s updated Influencer Guidelines clarify when health and finance influencers...

Campaigns

Sirca Paints Engages ONEDIGITAL for Design-Driven Creative Communication Mandate

Sirca Paints Engages ONEDIGITAL for Design-Driven Creative...

Prakhar Apr 26, 2025 0 54

Sirca Paints India appoints ONEDIGITAL as creative agency, tasking them with integrated...

Technology

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar Q1 Growth

Pichai Credits Full-Stack AI Approach for Alphabet’s Stellar...

Prakhar Apr 26, 2025 0 52

Alphabet’s Q1 2025 revenues hit $90.2 billion, up 12%; CEO Sundar Pichai cites unique...

Technology

Taboola Launches Realize: A Next-Gen Performance Ad Platform

Taboola Launches Realize: A Next-Gen Performance Ad Platform

Prakhar Feb 27, 2025 0 179

Taboola unveils Realize, a performance-driven ad platform designed to optimize campaign...

Analysis

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Chaayos Cuts Losses by Half in FY24, Turns EBITDA Positive

Deepanjali Dec 31, 2024 0 86

Chaayos achieves EBITDA positivity and cuts losses in half during FY24, maintaining...