Tag: Brand Strategy

Business Spotlight
Unilever bets on creators to reshape future of global marketing

Unilever bets on creators to reshape future of global marketing

Unilever plans to collaborate with 300000 creators, signaling a shift toward influencer-led...

Campaigns
Bisleri brings marketing in house ending decade long agency partnership

Bisleri brings marketing in house ending decade long agency...

Bisleri moves its marketing in house, ending ties with 82.5 Communications and signaling...

Industry
Ninad Pathak Joins Cello as Head of Digital Marketing

Ninad Pathak Joins Cello as Head of Digital Marketing

Ninad Pathak joins Cello as Head of Digital Marketing, bringing 12+ years of expertise...

Industry
Spicetree Design Agency to Power Justo Realfintech's Digital Growth

Spicetree Design Agency to Power Justo Realfintech's Digital...

Spicetree Design Agency partners with Justo Realfintech to boost its digital presence....

Inside Edge
Hindware Appoints Arunima Yadav as VP & Head of Marketing

Hindware Appoints Arunima Yadav as VP & Head of Marketing

Arunima Yadav joins Hindware as VP & Head of Marketing, bringing 20+ years of expertise....

Inside Edge
Red, Rural and Raging: What’s attracting Dabur, Marico to the cooling oil category

Red, Rural and Raging: What’s attracting Dabur, Marico...

Dabur and Marico are drawn to the cooling oil category due to its appeal in the...