BCCI Invites Bids for New Title Sponsor, Releases Tender Document
BCCI has invited bids for its new title sponsorship rights, with the tender process open until August 13, 2026.
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The Board of Control for Cricket in India (BCCI) has started the process to appoint a new title sponsor for its events by issuing an Invitation to Tender (ITT) for title sponsorship rights, inviting bids for one of the country’s most valuable sports marketing properties.
The cricket board said eligible companies will be able to buy the tender document on payment of a non-refundable fee of Rs 1 lakh plus applicable GST. The ITT was published on 20 July 2026. The last date to buy the document was 4 August 2026. It said the deadline for receiving proposals is August 13, 2026.
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Eligibility Criteria:
The BCCI said the tender document has outlined the eligibility criteria, process of bid submission and evaluation framework for awarding the title sponsorship rights. Bid shall be accepted only from entities meeting the prescribed eligibility conditions.
The companies must be registered companies in India and meet the financial requirements of the board to be eligible. The bidders should have an average audited annual turnover of minimum ₹100 crore in the last three financial years or an average net worth of minimum ₹100 crore in the same period.
The BCCI has also removed companies from certain sectors from the list of participants. No bidding entity shall be eligible to bid if it is involved in betting, gambling, cryptocurrency, virtual digital assets, online money gaming, fantasy sports gaming, tobacco and alcohol related activities, directly or indirectly.
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The board has also identified sportswear and athleisure, tyres and paints and waterproofing products as blocked categories because of existing sponsorship agreements.
The cricket board clarified that the purchase of the ITT does not give any bidder the right to bid or participate in the process. It also held the right to modify, suspend or cancel the tender process at any stage without assigning any reason.
The search for the Board’s new title sponsorship partner begins with the announcement made by BCCI Honorary Secretary Devajit Saikia.
