GIVA Celebrates Pet Bonds with Raksha Bandhan Campaign ‘Furever Sibling’
GIVA has launched its ‘Furever Sibling’ Raksha Bandhan campaign and introduced a new Pet Collection celebrating pets as family.
SociapaHQ
Jewellery brand GIVA launches its new Pet Collection and its Raksha Bandhan campaign, ‘Furever Sibling’, celebrating pets as an integral part of modern family relationships.
The digital campaign, which is in sync with the evolving definition of a sibling in Indian households, features brand ambassador Kriti Sanon tying a rakhi to her brother, and then extending the tradition to their pet.
The campaign, named “Furever Sibling- The Pawfect Bond”, highlights the growing emotional attachment between people and their pets and urges consumers to honour these bonds during the festive season.
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Check out the campaign here:
Pet Collection:
Inspired by this changing definition of family, GIVA has recently introduced its Pet Collection of silver jewellery and personalised pet accessories including pure silver Tag Pet Charms for pet parents who wish to cherish their four-legged companions.
Talking about the campaign, Resha Jain, Chief Brand Officer, GIVA, said, “At GIVA, we believe that jewellery signifies the relationships that mould people’s lives.
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"At GIVA, we've always believed jewellery is more than an accessory- it's a symbol of the relationships that shape our lives. Raksha Bandhan celebrates the love, protection and memories siblings create together. With 'Furever Sibling', we wanted to honour that timeless bond while recognising that, for many today, siblinghood also extends to the furry companions who become an inseparable part of our families," she said.
“The Pet Collection was inspired by the changing definition of family and has personalised silver pet charms along with GIVA’s range of silver rakhis for brothers and sisters,” Jain added."Whether it's a birth sibling or a sibling by paw, we are proud to create jewellery that celebrates the relationships that stay with us forever," she added.
The campaign is being promoted across GIVA’s digital platforms through creator collaborations, social media content and festive gifting initiatives across both its online and offline channels.
