Love Beyond Limits: Brands Get Creative with Valentine's Day OOH Advertising

Out-of-home advertising remains a sought-after avenue during festive seasons, and Valentine's Day is no exception. However, this year, not all brands chose the conventional lovey-dovey approach; some opted to celebrate self-love. Several brands took creativity to new heights, coupling up with witty billboard banter and matching hoardings. Let's explore some standout OOH ads from this Valentine's Day:

Ajio:

The e-commerce platform showcased creativity with witty billboards offering 40% off on shoes for those in a 'situationship' or 50% off on bags for those in toxic relationships. The impactful navy-blue billboards promoted the hashtag #VdayNahiMeDay, emphasizing the importance of prioritizing oneself over relationships.

Cadbury:

In a traditional yet romantic approach, Cadbury encouraged lovebirds to go the extra mile to make their partners blush with a limited edition Dairy Milk Silk featuring a heart in the middle. The iconic brand embraced colors symbolizing love and romance, such as pink and purple.

Blinkit:

Adjacent to Cadbury's billboard, the quick-commerce brand Blinkit cleverly integrated its brand color, yellow, with the message 'Near, far, wherever you are, Get Cadbury Silk delivered in 10 minutes,' showcasing the convenience of their services.

Tinder:

Tinder India collaborated with Blinkit for an OOH campaign that played with words and phrases applicable to both brands. Smartly positioned billboards featured phrases like 'Matches?' for both Tinder's dating app matches and Blinkit's matchsticks. The campaign added a playful touch with "Find the butter to your toast" for both brands.

Swiggy Instamart:

Swiggy Instamart creatively highlighted the convenience and versatility of their Valentine's Day offerings. Glass boxes at strategic locations displayed gifts for various 'love emergencies,' positioning the brand as the rescuer for anyone experiencing a sudden need for teddy bears, chocolates, or flowers.

Khiladi Adda:

Khiladi Adda's billboard, strategically placed next to Cadbury, brought humor to passersby with the message, 'Pyar mein katega, Khiladi Adda games mai nahi,' cleverly grabbing attention despite not directly catering to a Valentine's Day theme.

Bumble:

The online dating app, Bumble, took a unique approach with road signs warning people about red flags in love. Clever phrases like 'Slow down...Love bombing zone' and 'Red, pink, or maroon flags ko entry nahi' added a cool and cautionary vibe.

Dominos:

Dominos spread love with a special menu showcased on DND Flyway, Noida, in collaboration with Times OOH. The red and blue-themed billboard featured a heart-shaped pizza and choco lava cake, enticing customers with the message, "LoveLoaded menu for me and you."