Industry
Karnataka greenlights Foxconn's Rs. 13,911 crore investment...
Foxconn secures Karnataka's nod for an additional investment of Rs. 13,911 crores,...
ASCI issues guidelines to limit the use of brand extensions...
These changes are outlined in Chapter III Clause 3.6 (a) of the ASCI code
Adesh Kumar Gupta will step down as Director of ZEEL
Adesh Kumar Gupta will also leave the board's audit committee, risk management committee,...
Republic Media Network has launched Republic Bharat, a...
Following the launch of Republic World in October 2023, this is the network's second...
2023 Recap: 7 Trends in Media Monetization for Publishers,...
Adapting sans third-party cookies and embracing Connected TV (CTV), these trends...
When CTV made significant advances in India in 2023
Advertisers also notice CTV's abilities to increase viewer engagement and ad recall
2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer...
Notices issued to Shah Rukh Khan, Akshay Kumar, Ajay Devgn:...
Notices were issued after a contempt petition criticized actors for promoting harmful...
Jalul-jalul aana meri bhaiya ke function pe jalul-jalul...
Blinkit is also mentioned in the print advertisement
Google and Meta are under attack: Are brands looking to...
Marketing executives say they are pushing for a shift in digital ad spending habits...
ApnaKlub hosts 'Bada Ambition Mahotsav' in Banaras, fostering...
In Banaras, ApnaKlub orchestrates 'Bada Ambition Mahotsav', a successful initiative...
Tata Play rolls out personalized ads for traditional linear...
Advertisers segment TV audiences, serving distinct ads to households, tailoring...
Brand safety: A major concern for marketers in advertising...
Industry experts describe the challenging task brands face in preserving their reputation...
Gaming industry hit Rs 16,428 cr in FY23, per EY
The 'New Frontiers' report projects India's online gaming industry to achieve Rs....
Indian Television Witnesses Remarkable Surge in Viewership,...
TV consumption among younger audiences, aged 15-21 and 22-30, surged by 7.1% and...
Telegram's potential as a marketing tool excites modern-day...
Telegram's expanding user base, active community engagement, diverse content, bot-driven...
