InsuranceDekho Names Sourav Ganguly Brand Ambassador, Launches ‘Khul Kar Khelo’ Campaign
InsuranceDekho has appointed Sourav Ganguly as brand ambassador and launched its ‘Khul Kar Khelo’ campaign to empower insurance advisors.
SociapaHQ
InsuranceDekho has signed Sourav Ganguly, former India cricket captain, as its brand ambassador and launched its new campaign, ‘Khul Kar Khelo’ to motivate insurance advisors to ramp up their business and find more earning opportunities.
The campaign is inspired by Ganguly’s leadership style and fearless approach to the game and draws parallels with insurance advisors who build customer trust, manage risk and help secure the financial future of families across India.
“Khul Kar Khelo” is a call for advisors to take bold steps to grow their business with the support of InsuranceDekho’s technology-driven platform, the company said.
Also Read: Zomato Uses Repetition-Led Print Campaign to Promote Healthy Subscriptions
Check out the campaign here:
Advisor Growth:
Commenting on the campaign, Ankit Agrawal, Founder and CEO, InsuranceDekho said, “Insurance advisors are the backbone of financial protection for millions of Indian families, especially in Bharat. “Ganguly represents the confidence and ambition that the company has in its advisor network, and the campaign inspires them to leverage growth opportunities,” he added.
Sourav Ganguly, speaking about the association, said, “InsuranceDekho’s mission of expanding financial protection across India resonates with me. I am proud to work with those advisors who are working toward that goal and believe that fearlessness is the key to building lasting success', he added.
Also Read: Zomato Uses Repetition-Led Print Campaign to Promote Healthy Subscriptions
The partnership is set to be brought to life in a new television commercial which will roll out across digital and broadcast platforms. The platform will showcase growth opportunities for advisors through the campaign, including AI-powered tools, instant commission payouts and access to a network that covers 98 per cent of India’s PIN codes.
With the launch of ‘Khul Kar Khelo’, InsuranceDekho aims to strengthen its engagement with insurance advisors while reinforcing its position as a technology-enabled platform supporting the growth of India's insurance distribution ecosystem.
