Himalaya BabyCare Launches Campaign for Gentle Baby Shampoo's ‘No Tears’ Formula
Himalaya BabyCare has launched a new campaign for its Gentle Baby Shampoo, highlighting its ‘No Tears’ formula and gentle baby care.
SociapaHQ
Himalaya BabyCare is launching a new campaign for its Gentle Baby Shampoo, highlighting the product’s ‘No Tears’ formula and promoting bath time as a cosy bonding experience between parents and babies.
The digital movie is about a mother who recalls her own memories of bath time as a child, and then reassures her baby that bathing can be a gentle, tear-free experience. The narrative driven campaign focuses on the emotional connect between parent and child and promotes the shampoo as a mild solution to hair and scalp care of babies.
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Check out the campaign here:
No Tears Promise:
The shampoo has a pH 5.5 balanced formula with rice, hibiscus, chickpea and vetiver and is free of parabens, phthalates and synthetic colour, according to the company. It is made to be used from day 1 of a baby.
Commenting on the campaign, Chakravarthi N. V., Director – BabyCare, Himalaya Wellness Company, said bath time is an important opportunity for parents to connect with their babies.
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"At Himalaya BabyCare, we understand that bath time is an important bonding moment between parents and babies. However, for many parents, concerns around discomfort and tears can disrupt this beautiful and meaningful experience. With our Gentle Baby Shampoo and its 'No Tears' formulation, we aim to transform bath time into a happy, comforting ritual that parents can look forward to – helping mothers fulfil their promise of a happy, tear-free bath time," he said.
The campaign has been released in English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi and Bengali, allowing the brand to reach audiences across multiple regions of the country.
