Expertise and Care: Vasan Eye Care's Unmatched Commitment to Eye Health

Vasan Eye Care has unveiled its latest brand campaign titled "We Are There, With Expertise and Care." Crafted by FlyingCursor Interactive, this innovative initiative underscores Vasan Eye Care's dedication to merging medical proficiency with compassion, ensuring unmatched eye health services for all.

The campaign comprises five films translated into six languages, strategically tailored to resonate with diverse audiences across India.

Employing an omni-channel strategy, the campaign maximizes its outreach by leveraging platforms such as YouTube, Facebook, and Instagram, with a specific focus on engaging the southern audience. Available in Tamil, Malayalam, Kannada, Telugu, Hindi, and English, these films aim to connect with the linguistic diversity of the South, spreading Vasan Eye Care's message of exceptional eye health and compassionate care to every corner. Additionally, the integrated campaign will extend its impact through print, cinema, and outdoor collateral, further broadening its reach.

Dr. Arun, Co-Founder and Managing Director of ASG Eye Care, expressed his enthusiasm for the campaign, emphasizing Vasan Eye Care's integral role in the community. He reaffirmed the brand's commitment to core values of care, transparency, and expertise, asserting its dedication to delivering premium eye care services. Dr. Arun particularly highlighted the anticipation of reconnecting with patrons in the South, assuring them of Vasan's strengthened resolve and unwavering commitment.

Shormistha Mukherjee, Co-Founder and Director at FlyingCursor Interactive, lauded the campaign, commending its innovative approach and its ability to strike an emotional chord with audiences. She described the campaign as a celebration of Vasan Eye Care's legacy and its promising future, weaving narratives that not only showcase the brand's expertise and care but also deeply resonate with individuals valuing their vision and the trust in healthcare.