Savlon & Emiway Bantai Team Up to Promote Handwashing

Savlon and Emiway Bantai have joined forces with hip hop to encourage kids to wash their hands. On this year's Global Hand Hygiene Day, Savlon Swasth India Mission leveraged the common occurrence of hands interacting with various surfaces and people throughout the day, picking up germs along the way. The campaign, crafted by Ogilvy India, aims to promote hand hygiene through innovative storytelling.

Sameer Satpathy, Divisional Chief Executive of Personal Care Products Business at ITC Limited, expressed the mission's commitment to fostering behavioral change regarding hand hygiene. The initiative, spanning schools and communities, focuses on engaging, educating, and empowering individuals to adopt the practice of washing hands with soap or handwash. The campaign video for Global Hand Hygiene Day adds a humorous touch to reinforce the importance of hand hygiene and underscores the dedication to promoting education and adoption of handwashing habits.

Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers at Ogilvy India, highlighted the agency's ongoing collaboration with Savlon Swasth India Mission to create impactful messaging. The campaign's aim is to raise awareness in a memorable and disruptive manner, ultimately influencing positive handwashing behavior.