EmpowerHER: HDFC SKY Launches GRWM Campaign for Women's Financial Independence

HDFC SKY has just launched its "GRWM" campaign, #GettingReadyWithMeForTheWorld, celebrating women's strength, resilience, and achievements while empowering them on their investment journey.

"In a world where women play diverse roles, from leading nations' economies to being the backbone of their families, HDFC SKY acknowledges the inherent power and potential within every woman. Through GRWM, HDFC SKY aims to provide a platform where women can unite as 'HER'oes, sharing experiences, insights, and strategies to navigate the financial landscape effectively," states the company.

Speaking on the campaign, Puneeth Bekal, EVP & CMO, HDFC Securities says, "In the midst of an exhilarating evolution within the Indian capital markets, HDFC Securities stands at the forefront, championing not just the cause of informed and responsible investing, but also the powerful narrative of women's financial empowerment. Our campaign celebrates this dual vision, emphasising our dedication to nurturing a culture where financial inclusivity and empowerment extend across all genders."  

To keep the momentum high even post-women’s day as they believe empowerment happens over time and not on one special day, HDFC SKY’s GRWM campaign will feature a series of interactive sessions, discussions, and stories aimed at empowering women to take control of their financial future. From insights shared by industry leaders to practical advice on investment strategies, HDFC SKY endeavors to make the investment journey smoother and more accessible for women everywhere.