Tag: Global Marketing

Industry

Jaya Jamrani Returns to Castrol in Global Role

Deepanjali Dec 16, 2024 0 45

Marketing leader Jaya Jamrani rejoins Castrol in a global role, bringing her expertise...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 185

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

Labubu Craze: From Louis Vuitton to Lakmé and K-pop Idols

Labubu Craze: From Louis Vuitton to Lakmé and K-pop Idols

Anureet Kaur May 30, 2025 0 37

Discover how Labubu dolls became a global sensation, winning hearts from luxury...

Campaigns

MediBuddy’s #NoPuffPlease: A Fun Way to Quit Smoking

MediBuddy’s #NoPuffPlease: A Fun Way to Quit Smoking

Anureet Kaur May 29, 2025 0 45

MediBuddy’s new musical campaign encourages young people to stop smoking

Business Spotlight

Britannia Enlists Chess Pro Gukesh D to Energize Milk Bikis

Britannia Enlists Chess Pro Gukesh D to Energize Milk Bikis

Prakhar May 27, 2025 0 69

Britannia ropes in World Chess Champion Gukesh D for its Milk Bikis campaign, blending...

Inside Edge

Swiggy and Red FM Honor Delivery Heroes with Morning Rides

Swiggy and Red FM Honor Delivery Heroes with Morning Rides

Prakhar May 8, 2025 0 122

Swiggy and Red FM celebrate delivery partners across ten cities—treating them to...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 185

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

Labubu Craze: From Louis Vuitton to Lakmé and K-pop Idols

Labubu Craze: From Louis Vuitton to Lakmé and K-pop Idols

Anureet Kaur May 30, 2025 0 37

Discover how Labubu dolls became a global sensation, winning hearts from luxury...

Campaigns

MediBuddy’s #NoPuffPlease: A Fun Way to Quit Smoking

MediBuddy’s #NoPuffPlease: A Fun Way to Quit Smoking

Anureet Kaur May 29, 2025 0 45

MediBuddy’s new musical campaign encourages young people to stop smoking

Business Spotlight

Britannia Enlists Chess Pro Gukesh D to Energize Milk Bikis

Britannia Enlists Chess Pro Gukesh D to Energize Milk Bikis

Prakhar May 27, 2025 0 69

Britannia ropes in World Chess Champion Gukesh D for its Milk Bikis campaign, blending...

Inside Edge

Swiggy and Red FM Honor Delivery Heroes with Morning Rides

Swiggy and Red FM Honor Delivery Heroes with Morning Rides

Prakhar May 8, 2025 0 122

Swiggy and Red FM celebrate delivery partners across ten cities—treating them to...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 185

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...