Titan Raga Launches ‘Paris, With Love’ Collection, Rolls Out New Campaign
Titan Raga has launched its Paris, With Love watch collection with a new campaign starring Alia Bhatt, celebrating self-expression and individuality.
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Titan Raga has unveiled its new capsule watch collection, ‘Paris, With Love’ and has been supported by a brand campaign featuring actor and brand ambassador Alia Bhatt.
The campaign, which is based around the theme ‘True Love Begins With Me’, celebrates self-expression, individuality and confidence, and presents the collection as a tribute to modern women embracing their own journeys before anything else.
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Paris Inspiration:
Drawing on the romance and elegance of Paris, the collection is inspired by iconic Parisian elements including the River Seine and the Moulin Rouge.
“Every Titan Raga collection starts with a deep understanding of the woman it is made for, Aparna Ravi, Marketing Head- Watches at Titan Company commented on the launch.
"Today, she is confident in her choices, embraces her individuality and seeks pieces that feel personal. With 'Paris, With Love', we wanted to reinterpret the idea of romance through that lens. Every detail has been crafted to feel intimate, elegant and enduring, much like the woman who wears it," she said.
“The brand continues to inspire Indian consumers with global design sensibilities through its well-crafted timepieces that marry style with meaning,” added Ravi.
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Collection Details:
The Paris, With Love collection consists of three watches- River's Whisper, Ripples of Desire and Scarlet's Secret. The designs include premium elements such as mother-of-pearl dials, cubic zirconia detailing, sapphire crystal glass and stainless steel construction, the company said.
River's Whisper comes at Rs 55,495, Ripples of Desire at Rs 53,495 and Scarlet's Secret at Rs 41,995.
The collection is now available in Titan stores and on the company’s official website.
