Beyond Appliances Launches Designer Chimney Campaign With Dia Mirza
Beyond Appliances launches a new campaign with Dia Mirza to promote its Plug 'N' Play Designer Chimneys and colourful kitchen solutions.
SociapaHQ
Beyond Appliances has rolled out a new advertising campaign with actor Dia Mirza to launch its Plug ’N’ Play Designer Chimneys in the Indian market, positioning the product as a combination of aesthetics, convenience and innovation for modern kitchens.
The film revolves around the campaign line “Jeena Hai Toh Colourfully Jiyo” and Mirza plays a double role, starting with a monochrome home setting. With the launch of the designer chimney by Beyond Appliances, colour comes to the kitchen, showcasing the brand’s commitment to expressive kitchen design.
The company said its Plug 'N' Play Designer Chimneys are available in a range of finishes including Burgundy, Noir, Sapphire, Ivory, Black and Vineer, and are designed to be installed without major structural changes.
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Check out the campaign here:
Design Innovation:
Commenting on the campaign, Dia Mirza said the product challenges the perception that innovation requires complexity.
"For me, a home is a reflection of the people who live in it. The spaces we create should feel effortless, joyful and true to our personality. What I found interesting about Beyond Appliances' Plug 'N' Play Designer Chimneys is how they challenge the idea that innovation has to come with complexity," she said.
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"They bring together thoughtful design, ease of installation and beautiful colours in a way that makes everyday living feel more expressive. I loved how the campaign celebrates the simple idea that even the smallest changes can transform a space, and the way we experience it," Mirza added.
Commenting on the campaign, Eshwar K Vikas, Founder & CEO, Beyond Appliances said consumers are looking for products that combine functionality and design. Consumers today are looking for products that fit seamlessly into the way they live, combining thoughtful design, intuitive functionality and lasting quality. “Our vision at Beyond Appliances is to challenge the way people think and create kitchen solutions that are not just for a purpose but actually elevate the way people live on a day-to-day basis,” he said.
The campaign emphasises Beyond Appliances’ commitment to developing the next generation of kitchen solutions that blend technology, design and user-friendliness with the shifting needs of consumers.
