Hershey India Launches Back-to-School Campaign With Sameera Reddy
Hershey India has launched a Back-to-School campaign for Hershey's Spreads featuring Sameera Reddy and her family in a playful 'Breakfast Court' film.
SociapaHQ
Hershey India has launched its latest Back-to-School campaign for Hershey’s Spreads featuring actor Sameera Reddy, her daughter Nyra and mother-in-law Manjari in a light-hearted digital film that celebrates the everyday breakfast dilemmas faced by families.
The campaign kicks off with a teaser in which Sameera Reddy claims that her daughter is "taking her to court" and piqued the curiosity of the viewers. The main story film sees Nyra playfully putting her mother on trial for making breakfast boring when she’s busy with school mornings.
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Check out the campaign here:
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Breakfast Court:
The film turns the daily chaos of getting kids ready for school into a quirky courtroom drama in a 'Breakfast Court' setting. Sameera tries to counter the playful allegations, while Manjari comes forward to showcase the newly-packaged Hershey’s Spreads as a simple way to add more variety, flavour and fun to everyday breakfasts and school tiffins.
“The campaign is inspired by everyday family moments,” said Kamy Devaguptapu, Director – Marketing, India & APAC, The Hershey Company.
"At Hershey, we believe that the simplest everyday moments can become the most memorable with a little creativity. The back-to-school season is one of the busiest times for families, and we wanted to bring this insight to life through a story that is entertaining, relatable and rooted in real family dynamics," he said.
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"Sameera was the perfect choice for this campaign because she represents the modern Indian mom with authenticity and warmth, and her natural chemistry with Nyra and Manjari makes the story feel genuine. Through this playful concept, we're excited to showcase how the newly packaged Hershey's Spreads, available in three delicious flavours, can inspire families to make breakfasts and school tiffins more enjoyable every day," Devaguptapu added.
Sharing the creative thought behind the campaign, Tejal Waradkar, Executive Creative Director, TBWA\Lintas, said, "Every school morning, moms stand trial for serving 'routine breakfast.' So to launch the new Hershey's Spreads packaging, we gave them the courtroom they deserved. Together with Sameera Reddy, we transformed a familiar household conflict into the Hershey's Ceasefire Court, where Hershey's Spreads turned breakfast into a common ground of bonding between moms and kids."
