Ayushmann Khurrana is the brand ambassador for sleep solutions brand Wakefit.com

Ayushmann Khurrana was seen taking a power nap and refilling his energy meter on a set in a recent viral video that went viral online. Wakefit.co, one of India's top D2C home and sleep solutions firms, named Khurrana as its new brand ambassador as online users began discussing this intriguing footage.

Mr. Original from Bollywood has been enlisted by Wakefit.co to generate resonance with the modern but grounded Indian citizen. Ayushmann will assist the company in raising awareness and educating consumers about sleep health and its significance in the modern world in addition to serving as the brand's face and leading upcoming promotions. The brand's identity was kept a secret in the behind-the-scenes (BTS) clip in an intriguing twist before the reveal to pique excitement. This provided the ideal setting for revealing the association. In a monologue-style presentation, Ayushmann revealed the secret and urged viewers to prioritize sleep.

Ayushmann addresses the urgent issue of sleep deprivation in India in his trademark cutting commentary, "Sleep India Sleep." The actor can be seen encouraging the audience to prioritize their sleep health and make a commitment to sleep well with his liveliness and youthful enthusiasm. This film marks the beginning of the brand's collaboration with Ayushmann and aligns with its marketing strategy, which wants to spark relevant discussions about enhancing Indians' quality of life at home and while they sleep.

In response to the affiliation, Ayushmann Khurrana stated, "I truly believe in Wakefit.co's idea of establishing meaningful and honest interactions with its audience around home and sleep health. I'm thrilled to work with a company that shares my appreciation for innovation and pragmatism. This collaboration will present a fantastic chance to engage with various audience segments and improve their quality of life. We are thrilled to have Ayushmann as our official brand ambassador, as we believe this will assist us to develop our brand identity across many locations in the country, said Chaitanya Ramalingegowda, Director and Co-Founder of Wakefit.co, in a statement on the occasion.

The Wakefit consumer persona is one who adopts a progressive lifestyle while remaining realistic in their purchasing choices. Ayushmann is the right option to represent our brand because he precisely fits that persona. Wakefit.co and Ayushmann share many key beliefs, such as the desire to be truly distinctive and authentic as well as the desire to appeal to a broad demographic and geographic audience. The partnership with Ayushmann seeks to further hone the company's brand identity and increase national affinity.

Following the brand's recent Series D funding in January 2023, it now plans to intensify its brand-building efforts, increase its omnichannel presence, and increase its category presence. and expand supply chain activities. The company also declared in 2022 that it will expand its offline retail operations. As of the end of FY24, it has already opened 22 physical stores around the nation.