Apollo Tyres Appoints Ex-Nestlé Marketing Lead Kanika Juneja as Head of Marketing for India & SE Asia
Kanika Juneja takes the wheel at Apollo Tyres as Head of Marketing for India and South-East Asia following a 6-year tenure at Nestlé India.
Sandhya
Apollo Tyres has officially appointed seasoned marketing leader Kanika Juneja as Head of Marketing for India and South-East Asia. Marking her transition into the automotive and manufacturing space, Juneja announced the milestone via LinkedIn, reflecting on her first month steering the brand’s marketing strategy across key regional markets.
With over 15 years of cross-industry experience across brand building, commercial strategy, and consumer engagement, Juneja's strategic vision will focus on accelerating brand equity and business expansion for Apollo Tyres across high-growth markets in Asia.
A Proven Legacy at Nestlé and Beyond
Prior to stepping into her current role at Apollo Tyres, Juneja spent six years driving brand growth at Nestlé India, most recently serving as Category Marketing Head for Maggi Noodles. During her tenure at Nestlé, she played a key role in deepening the cultural footprint of the iconic household brand while overseeing its digital transformation, consumer activation, and product innovation strategies across portfolios.
Her leadership track record spans some of India’s top consumer goods enterprises. Earlier in her career, Juneja held brand leadership and category management roles at GSK Consumer Healthcare India—where she managed Horlicks' adult nutrition extensions—and ITC Limited, driving marketing initiatives for the Sunfeast and Yippee Noodles portfolios.
Steering Growth Across India & South-East Asia
As Apollo Tyres continues to expand its footprint across South-East Asia and strengthen its consumer-centric positioning in India, Juneja’s background in high-volume, emotional-engagement FMCG marketing will be pivotal. Her transition highlights an industry-wide shift toward blending fast-moving consumer insights with automotive brand strategies to drive regional growth.
