Kixx Promotes Engine Longevity and Resale Value in New Campaign

Kixx by GS Caltex, a key player in the premium lubricant market, has launched its latest campaign, "Kixx Engine Oil for #BetterResaleValue." This campaign highlights the importance of choosing the right engine oil to ensure a longer engine life and improve vehicle resale value.

The campaign's central narrative follows the friendship of Pradeep and Deepak, using their story to illustrate how crucial decisions, such as selecting the appropriate engine oil, can significantly impact outcomes. This storytelling approach aims to create an emotional bond with the audience, stressing the importance of making informed choices for optimal results.

Kixx Engine Oil, the focus of the campaign, is presented as a product that not only extends the vehicle's lifespan but also boosts its resale value. This message targets vehicle owners who are committed to maintaining their vehicles' longevity and performance. The campaign's key takeaway is that choosing Kixx Engine Oil ensures unmatched performance and durability, which are critical for vehicle owners looking to maximize resale value.

K Madhu Mohan, General Manager of Marketing at GS Caltex India, highlighted the company's dedication to quality and customer satisfaction. He stated, "At GS Caltex India, we recognize the importance of selecting the right engine oil and its impact on resale value. Our new campaign aims to emotionally connect with our customers and emphasize how Kixx Engine Oil guarantees the performance and longevity of their vehicles, leading to better resale value." This reinforces the campaign's main message and showcases GS Caltex - Kixx's commitment to providing high-quality products that meet customer needs.

The campaign uses storytelling strategically to build an emotional connection with the audience. By focusing on relatable characters and real-life situations, GS Caltex aims to resonate personally with customers, thereby strengthening brand loyalty. The emphasis on the benefits of Kixx Engine Oil is intended to persuade vehicle owners to choose a premium product that offers tangible long-term advantages.

"Kixx Engine Oil for #BetterResaleValue" is more than just a marketing campaign; it is a narrative designed to educate consumers on the importance of using high-quality engine oil. Through this, GS Caltex India not only promotes its Kixx Engine Oil but also reinforces its position as a brand that prioritizes customer satisfaction and vehicle longevity.

DVC Credits:

Creative Team: Rajeev Dusa, Rishabh Shrivastava

Creative Director: Rakesh Thakar

Celebrity: None

TVC/DVC: Digital and Radio campaign